1 / 3

Components of the Marketing Plan

Components of the Marketing Plan. Situational Analysis - Industry, Customer, and Competitive analysis if not presented earlier. Marketing Objectives Positioning statement/ differentiation basis and rationale General statement on sales, profit goals Pricing Strategy

yannis
Télécharger la présentation

Components of the Marketing Plan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Components of the Marketing Plan • Situational Analysis - Industry, Customer, and Competitive analysis if not presented earlier. • Marketing Objectives • Positioning statement/ differentiation basis and rationale • General statement on sales, profit goals • Pricing Strategy • Price selected and rationale • Discussion of relative value • Break-even analysis

  2. Components of the Marketing Plan • Distribution • How will the customer obtain your product/ service? • Physical distribution - inventory, transportation, warehousing. • Promotion • Discussion of media used and rationale. • Discussion of message and rationale.

  3. Components of the Marketing Plan • Sales forecasts - Based on the strategy just presented, how do you think sales will evolve over time? The basis for all planning. • Controls - How will you monitor whether your on schedule or not? What will you measure and how often?

More Related