1 / 3

DEMOGRAPHICS 46% Young Families 21% Couples 32% Sydney/31% Melbourne 59% White Collar 23% Blue Collar 79% are Main Groce

Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people. People 25-54 2,925,000 people (63% of people 18+ who notice outdoor advertising) . PEOPLE 25-54. DEMOGRAPHICS

yardan
Télécharger la présentation

DEMOGRAPHICS 46% Young Families 21% Couples 32% Sydney/31% Melbourne 59% White Collar 23% Blue Collar 79% are Main Groce

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12)Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people • People 25-54 • 2,925,000 people (63% of people 18+ who notice outdoor advertising) PEOPLE 25-54 • DEMOGRAPHICS • 46% Young Families • 21% Couples • 32% Sydney/31% Melbourne • 59% White Collar • 23% Blue Collar • 79% are Main Grocery Buyers • Average HH income $101K p/a • 27% have kids under 5 in the home • ATTITUDES & ACTIVITIES • Influence of children when shopping for clothes, food and when they come along they tend to spend more. • Close to 30% say they no time to shop around daily. • 28% believe they are affluent and nearly 1 in 2 go for the finer things in life. • Social on the weekends by going to pubs/bars, café and restaurants. • They are likely to go the gym and throughout the year they help their kids with schoolwork, go camping, bring work home and go to music concerts. 63% are heavy outdoor consumers 63%

  2. Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12)Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people • People 25-54 • 2,925,000 people (63% of people 18+ who notice outdoor advertising) • 62% TRAVEL BY CAR PEOPLE 25-54 • MEDIA AND OUTDOOR BEHAVIOUR • Outdoor attitudes/opinions • 58% notice brand advertising on large billboards • 54% say billboard advertising is easy to understand whilst driving • 57% say large billboards capture my attention when driving • 57% can’t miss big billboard signs • 48% can’t help notice advertising around the airport • 49% can’t help notice advertising on busses • 44% notice advertising on big billboards on way to the shopping centre • Commuting to work/study • 62% travel by car (alone or car pool) • 16% take the bus • 20% use the train • 5% use the tram/light rail • 27% travel an hour or more

  3. Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12)Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people • People 25-54 • 2,925,000 people (63% of people 18+ who notice outdoor advertising) • 72% OWN/USE A SMARTPHONE PEOPLE 25-54 • PURCHASE & INTENTION BEHAVIOUR • Alcohol • 30% consumed a spirit in the past month • Of past month spirit drinkers – 34% consumed Scotch/Whisky, 29% drank Bourbon, 27% Vodka and 12% Liqueur. • 36% drank beer in the past month • 27% consider themselves a beer drinker and 38% enjoy having a beer during a social occasion • Travel • 41% will travel domestic • 1 in 4 will travel for holiday/leisure • 59% strongly/agree they are considering a cruise • 41% intend to travel overseas in the coming year – 18% of these intending travellers intend to go to the USA, 16% New Zealand, 13% Singapore and 12% UK • IT • 22% own a tablet PC, 34% only have a laptop at home, 72% own/use a smartphone.

More Related