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What is a résumé? Get noticed in a competitive job market Amanda Collins, Chief of Staff, The Grammar Doctors

What is a résumé? Get noticed in a competitive job market Amanda Collins, Chief of Staff, The Grammar Doctors. A résumé…. Isn’t:. A fancy job application All about you Designed to get you a job. Is:. A marketing document Shares your WIIFM factor Designed to get you an interview.

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What is a résumé? Get noticed in a competitive job market Amanda Collins, Chief of Staff, The Grammar Doctors

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  1. What is a résumé? Get noticed in a competitive job market Amanda Collins, Chief of Staff, The Grammar Doctors

  2. A résumé… Isn’t: • A fancy job application • All about you • Designed to get you a job Is: • A marketing document • Shares your WIIFM factor • Designed to get you an interview

  3. Components of a résumé Contact information Title (optional subtitle) Summary + Keywords Professional Experience Accomplishments Education Certifications & Affiliations

  4. Contact Information Name Address Phone (labeled) E-mail address LinkedIn JONATHAN Q. SMITH 1243 West Lincoln Avenue, Anytown, AZ 85222 Home: 602-334-3332  Mobile: 602-555-1212 jonathan.q@gmail.com

  5. Title The position you want / that is advertised Subtitle – illustrates value Marketing Manager Developing a strategic approach to support global technology product launches

  6. Summary Essentially, the answer to the question, “Why are you the best person for this position?” Illustrate your value proposition and WIIFM factor Hands-on leader of cross-functional, global teams who generates enthusiasm for product development and launches to generate millions of dollars in sales and revenue. Combine technology products with software or services to create repeatable solutions that meet the existing and future needs of target customers. Collaborate with multiple departments and vendors to determine best next directions for product development, launches, and upgrades.

  7. Keywords Should match your skills as well as those advertised in the ad. Equal to transferable skills Areas of Expertise Product Marketing  Segmentation  Trend Forecasting Competitive Market Analysis  Strategic Planning  Corporate Communications Sales Training  Product Development  Business Development  Managed Services

  8. Professional Experience Employers are looking for certain things in résumés these days: company name, location, dates of work (years only), an overview of the company, job title, overall job scope, and accomplishments. Go back 10-15 years in depth. COMPANY A, Hopkinton, MA 1998 – 2009 World leader in providing information management and data storage solutions, inclusive of hardware, software, and professional services, with annual revenue in excess of $13.7 billion. Market Segment Manager Created and executed marketing strategy to position and sell products to telecommunications, media, and entertainment markets, with $120,000 programs budget. Worked with five leading analyst firms to generate external awareness and print exposure through briefings, articles, and interviews. Supported global sales team of 350 through efforts.

  9. Professional Experience past 10-15 years Truncate the information to avoid age discrimination Leave off dates! Additional Experience Process Designer, ATOMIC ENERGY OF CANADA LTD., Deep River, ON

  10. Accomplishments CAR formula: Challenge, Action, Result. As a simple example: sales were down (C), so you implemented training and employee recognition programs (A), which boosted sales 25% in six months (R). Of course, quantitative results are best, but qualitative are great too. Consider things like increasing revenue, decreasing costs, or improving customer service / employee relations. • Garnered annual global sales of $100 million via establishment of first company presence in global telecommunications market.

  11. Education Remove dates past five years Don’t include high school or anything earlier M.B.A., Marketing BENTLEY COLLEGE, Waltham, MA B.A. Liberal Arts STATE UNIVERSITY OF NEW YORK, Stony Brook, NY

  12. Certifications & Affiliations Only include items relevant to the position you’re seeking OR That can get you a job (for the greater good) Member, American Marketing Association

  13. Take 15% off any service until 5/3/10. Just mention you saw me at LaidOffCamp! Amanda Collins, Chief of Staff The Grammar Doctors, LLC 602-482-3495 / 888-482-3496 amanda@grammardocs.com http://www.grammardocs.com http://facebook.com/grammardocs http://www.linked.com/in/thegrammardoctor Twitter: @thegrammardoc

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