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ZEN Mindset for the European Capital of Culture Events in Sigulda

ZEN Mindset for the European Capital of Culture Events in Sigulda. Sigulda District Council Perugia , 11th of September , 2014 By Uldis Elksnitis. About Sigulda: Facts :. Approx. 20 000 Inhabitants Only 50 km from Riga – the capital of Latvia

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ZEN Mindset for the European Capital of Culture Events in Sigulda

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  1. ZEN MindsetfortheEuropeanCapitalofCultureEventsin Sigulda Sigulda DistrictCouncil Perugia, 11th ofSeptember, 2014 By Uldis Elksnitis

  2. About Sigulda: Facts: Approx. 20 000 Inhabitants Only 50 km from Riga – the capital of Latvia Positive birth rate, positive growth Economically vibrant – less than 7% unemployment Historical tourism destination Unique cultural heritage and history – more than 800 years old Unique nature – adjacent to Gauja National Park Rich cultural and community life – more than 200 cultural events a year The first and so far only municipality in Latvia to actively consider sustainable (ZEN) events

  3. About Sigulda: Timeline: In 2009 Sigulda becomes the only official partner of Riga for European Capital of Culture 2014, resulting in: New infrastructural developments Revitalization of the cultural scene Comprehensive culture development strategy New town branding strategy In 2011 Sigulda enters in the ZEN project partnership: Strategic focus shifts from profitablity to sustainablity Negative impacts of events assessed Good practices identified In 2014 Sigulda enacts the ZEN Mindset in the European Capital of Culture 2014 Events: Becomes the first municipality in Latvia to consciously promote sustainable events through applying ZEN practices

  4. ZEN Mindsetin Sigulda: Events Sigulda International Opera Music Festival: Promoting public transportation – special Opera train to Sigulda Promoting “green” transportation alternatives – bike to opera Reducing printed publicity materials Audience targeted marketing strategy Management model as an environmental safeguard Revitalization and protection of a cultural heritage site – The Livonian Order Sigulda Castle

  5. ZEN Mindsetin Sigulda: Events Nature Concerthall Environmental education workshops Unique natural setting Restricted access by motorized transport Several transportation alternatives to the event venue No entrance fee Collaboration with environmental organizations Environmental impact guidelines for the organizers

  6. ZEN Mindsetin Sigulda: Events Graduation in the Magic Wardrobe: Largest children’s festival in Latvia Venue incorporates cultural heritage site and unique natural environment Heavy emphasis on workshops and educational activities Cultural event as an informational platform for youth education Promotion of public transportation access Promotion of transportation alternatives through infrastructural developments (e.g. Bike paths)

  7. ZEN Mindsetin Sigulda: BeyondEvents Infrastructure developments with sustainability in mind Economic promotion of local businesses through public policy Community input in strategic planning and development Close trilateral connection between tourism promotion, brand recognition and cultural events Events incorporated in the overall district development strategy

  8. ZEN Mindsetin Sigulda: CoreApproach Cultural events as information platforms to change the mindset of the event visitors Policy regulations for the event organizers and related services providers Open two-way communication between the district council and the local community Incorporation of the ZEN Mindset in the overall development strategy Continuous evaluation of events and constant effort to balance economic viability, environmental responsibility and social impact Small initiatives bring about viable change

  9. ThankYou!

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