Download
monster beverage n.
Skip this Video
Loading SlideShow in 5 Seconds..
Monster Beverage PowerPoint Presentation
Download Presentation
Monster Beverage

Monster Beverage

183 Vues Download Presentation
Télécharger la présentation

Monster Beverage

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Monster Beverage

  2. Beverages-Soft Drinks • Largest group in the beverage industry • 42.5% of the market • Globally • $440.3 billion • Grew 3.1%

  3. Industry Leaders • The Coca Cola Company • PepsiCo Inc • Dr. Pepper Snapple Group • Cott Corp. • AriZona Tea Company • Top 3 Competitors control 88% of the market

  4. Bargaining Power of Buyers • Consumers are highly sensitive to prices • Willing to trade brands for a less expensive one • Industry is very competitive • Switching competitors is easy • Companies compete on price • Companies attempt to differentiate through • Marketing • Various Deals • 20% off to an amusement park

  5. Bargaining Power of Suppliers • Suppliers include • Bottling equipment manufacturers • Packaging suppliers • Low Bargaining Power for suppliers • Companies can easily switch to a supplier with better prices • Firms able to switch between suppliers very quickly and easily

  6. Threat of Substitutes • Many substitutes including • Water, tea, sports drinks • Competitor’s products • Firm’s other products • Consumers would not incur costs in switching to substitutes • Firms compete on price

  7. Low Threat of Entry • Well-known established brand entities • A lot of capital is needed to enter industry • Difficulty in assessing • Difficult to obtain licenses, insurances, FDA approval • Difficult to compete with existing firms’ • Economies of scale • Low prices • Possibility that existing companies will retaliate

  8. Challenges to the Industry • Health Concerns • Artificial sweeteners • Obesity, cavities, type 2 diabetes, low nutrient levels • Global Challenges • Reaching war-torn areas • Slowdown in Growth • 0.9% in 2011 • 3rd straight year

  9. Monster Beverage Corp • Brands include: • Monster Energy • Hansen’s • Peace Tea • Worx Energy • Blue Sky

  10. Energy Drinks • 2002-2007: Energy drink consumption increased 600% • 2011: Energy drink consumption increased 17.2% from 2010 • Large gains but only account for 1% of the beverage industry

  11. Monster’s Marketing • Does not spend money on commercials, billboards, radio spots • Instead, Monster backs athletes, promotes concert tours, and throws parties in order to raise awareness • “A Lifestyle in a Can”

  12. Internal Factors • Strengths • Sales growth • Geographical Expansion • Innovative Products • Strong Brand • Weaknesses • Market Share • Energy Drink Sale Dependence • Distribution Model

  13. External Factors • Opportunities • International Growth • Possible Buyout with Coca Cola • New Products • Hansen’s Coconut Water • Threats • Litigation • Health Concerns • Various Competitors • Red Bull • Starbucks

  14. Life Cycle Stage • Soft Drink Beverage Industry: Mature Stage • Monster Beverage Corp: Shakeout Stage • Intense competition • Slowing growth • Managerial and financial strength is key

  15. Questions?

  16. Sources Cited • http://bi.galegroup.com.proxy.library.nd.edu/essentials/article/GALE%7CI2501600016/acba463cc318645b688ad84cb5198d57?u=nd_ref • http://bi.galegroup.com.proxy.library.nd.edu/essentials/article/GALE%7CRN2501500080/acba463cc318645b688ad84cb5198d57?u=nd_ref • investors.mosterbevcorp.com • Photos from google images