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Web Map Services and Business

This overview explores the development of Web Map Services (WMS) since its inception at Xerox PARC in 1993. It discusses the transition from simple map viewing applications to interactive mashups like Google Maps and Google Earth. The practical uses of WMS in business, such as improved access for real estate companies, are highlighted, demonstrating a significant increase in customer engagement. Additionally, the benefits for consumers, including enhanced local business discovery and user reviews, illustrate how WMS has transformed the landscape of geographical information availability.

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Web Map Services and Business

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  1. Web Map Services and Business Lindsey Martin CIS 2010 May 21, 2008

  2. What is a Web Map Service? • Digital image of spatially referenced data from geographic information • Usually in a graphic/pictorial format • International Standard: • Service-level metadata • Well defined geographic and dimensional parameters • Information about specific features shown on map

  3. How WMS got started • June 1993: Xerox Palo Alto Research Center (PARC) • Used HTML format and HTTP protocol • Provided custom user interface for browsing and viewing geographic map data

  4. The Beginning • Since 1993: • Driving directions available through multiple sites • Varying degrees of reliability • Google, mapquest, yahoo • All data flowed one way: from map to user

  5. The Beginning • Google in 2005: • January: Google releases first version of Google Maps • March: The map mashup is created • June: Google releases Google Earth, 3-D version or world

  6. Map Mashup • Paul Rademacher, DreamWorks Animation programmer • When 1st version of Google Maps released, figured out JavaScript source code • March 2005 had personal demo, linked craigslist housing ads to pins added to Google map • Posted demo and by next day had thousands of hits

  7. u Powered by Craigslist and Google Maps Searching for apartments in Atlanta

  8. WMS Today • Multiple clients who use WMS: • Google Earth: virtual globe • gvSIG: multilingual geographic info system • NASA World Wind: virtual globe • uDig: geographic info system • Qgis: geographic info system

  9. Mashups • Mashups make it possible for anyone to create/personalize their own map • Celebrity sightings • Favorite bars • Bike trails • Gyms • Santa travel map

  10. WMS and Business • Practical uses of WMS: • Directions to local business • View of local business Lets go have a drink! http://maps.live.com/

  11. Businesses that use these services • Best Buy • Starbucks • Real Estate Companies: Century 21, H&R Block, smaller companies • Apartments • FedEx • Target • Car Dealers: Ford, DaimlerChrysler, General Motors • Hotels

  12. How is this good for the Business? • Real estate company’s business increased 46% • More easily accessible • What other benefits? • Can this be bad for a business?

  13. How is this good for the Consumer? • More options • Made aware of competition • User reviews (ex: yelp, citysearch) • Other benefits to the consumer? • Any reasons why this would not be helpful to a consumer?

  14. Sources • http://www.informationweek.com/news/software/enterpriseapps/showArticle.jhtml?articleID=198001256 • http://www.johnlscott.com/SearchInteractive.aspx • http://www.javaworld.com/javaworld/jw-01-2006/jw-0116-google.html • http://www.informationweek.com/news/personal_tech/showArticle.jhtml?articleID=198001257 • http://www.informationweek.com/news/internet/webdev/showArticle.jhtml?articleID=198001255&pgno=3&queryText=&isPrev= • http://maps.live.com/# • http://en.wikipedia.org/wiki/Web_Map_Service • http://coolgooglemaps.blogspot.com/ • http://www2.parc.com/istl/projects/www94/mapviewer-example1.html

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