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Student Technology Conference Yale University June 19th, 2011. ResNet Student Technology Conference Thomas Bunton - tb@purdue.edu Jon Wright - jdw@purdue.edu. Communicating to the masses: Implementing a campus-wide digital signage solution. Welcome:
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Student Technology Conference Yale University June 19th, 2011
ResNet Student Technology Conference Thomas Bunton - tb@purdue.edu Jon Wright - jdw@purdue.edu Communicating to the masses: Implementing a campus-wide digital signage solution
Welcome: To the Future of Campus Communications
Digital Signs are Everywhere! NOT a Digital Sign:
Convention Centers! ERROR: No operating system found. Press F1 to request boot operation.
Alerting Passengers of Flight Delays ERROR: Something is really broke. Pressing F1 may break it more, but at this point, it is worth a try. If unsuccessful, try tilting your head, then press F1.
Don’t worry, we are in several good hands 1 6 2 5 3 4
Institutional Information • West Lafayette, IN • 40k Students • 12k Residents • 2,500+ Acres • 166 Major Buildings • 14 Residence Halls • 5 Dining Courts
Agenda • Background Information • RFP • Considerations • Keys to Successful Deployment
Digital Signage - History • Housing and Food Service • Initially 3 Displays in Dining • Grew to 20 Displays • Campus Digital Signage • 50+ Displays • 30+ Technologies
The “legwork” • Demo’d Lots of Software! • Attended Digital Signage Expo • Demonstration Equipment • Focus on “Commercial”
The RFP • Multiple Content Types • Single Sign On • Maintain Playing w/out Network • Non-Proprietary Hardware • Scale to 100+ Players • Full Remote Administration • Support for Touch Screen • Run on IP based network
The RFP (continued) • Remote Management of Sound • WYSIWYG Editor • Configurable Regions / Zones • Data Integration RSS / XML / SQL • Approval Process • Dayparting • Unlimited Content Amounts
RFP Selection • Choose CoolSign • Contract was Interesting • “Integrator”
Considerations • Physical Installation • Player Setup (PC Config) • Content Setup • Housing Specific • Generic Content • Expandability
Physical Installations • Location Identification • “Queuing” vs. “Passing” • ADA Guidelines - • Depth > 4” • Height < 80” • Aesthetic Buy-In • Utilities Installation
Physical Installations (continued) • Security Placement • Outdoor vs. Indoor • Pole vs. Wall Mount • Safety and Security • Alert requirements • Alerts should be created in advance
Player Setups • Device Selection • Size vs. Cost vs. Standardized • Player Setup and Patching • Codecs • Hours of Operation • Network Configuration
Player Monitoring • VNC • OpenNMS
Content - Department Specific • Permissions and Groups • Client Installs (packaged / keys) • Designers • Background / Filler Content • Brand Design • Interoperability • End User Training • Data Feeds
Content - Generic • The Advertisers • Office of Marketing and Media • Athletics / Convo / Res-Life • E-Sidewalk • Calendar • Closed Captioning
Expandability • Permissions and Groups • Shared Content • Cost Model • Stand Alone (single player) • Networked Player • Demo, Demo, Demo • 3 Groups in Pilot / 6 More Eager
Take Aways • Flexible w/Location Choices • Digital Signage > IT Project • Hardware / Software = IT • Utilities = Physical Plant • Design / Content = Marketing • Alerts = Safety and Security • Specific Content = End Users
Keys to a successful deployment: • Standardization • Inventory control • Security • Network infrastructure • Roll out preparation • Covering the “unexpected”
My assumption Physical Plant Carpenter Painter Sheet metal fabricator Physical & IT Security specialist Procurement/Purchasing Cable plant Electrician Network engineer System Administrator Interior Designer Trainer Locksmith Facilities Management
“Why don’t these brackets work together?” • Standardization • Interchangeability • Flexible • Near end of life?
“Where did that pole bracket go?” • Inventory Management • Installers often need “parts” • Ordering headaches • Make your order count
“Someone might be stealing your digital sign” • Locks on a common core? • Tamper-resistant screws? • Highly visible location? • All serial #’s recorded? • Power resilience?
“Why is the sign not getting an IP address?” • Network planning • Private subnet • Static IP addresses • Monitoring
“Where does this delivery of displays go?” • Prepping your work area • Stage displays for at least 2 days • Installations are highly visible • Install it just as you had it