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our brands

our brands. Prior to Joint Venture in 2008

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our brands

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  1. our brands • Prior to Joint Venture in 2008 • Miller Legacy Brands include: Miller Lite, Miller Genuine Draft, Miller Chill, Miller High Life, Leinenkugel's, Peroni, Pilsner Urquell, Foster’s, Grolsch, Icehouse, Red Dog, Milwaukee’s Best, Mickey’s, Steel Reserve, and SPARKS. • Coors Legacy Brands include: Coors Light, Coors Original, Coors Extra Gold, Blue Moon, Killian’s, Molson, and Keystone • Present Day • MillerCoors: • All domestics • Tenth and Blake: • Now all imports and crafts • Plus Batch 19 • Crispin Cider • Redd’s Apple Ale • Leinenkugel Summer Shandy/Lemon Berry • Henry’s • Third shift

  2. MILLER LITE Product Knowledge • Introduced nationally in 1975, Miller Lite is the premier light beer. • Miller Lite created the “light beer” category and is brewed from the start to be a light beer with real beer taste. • Miller Lite contains 96 calories per 12-ounce serving while still maintaining its award-winning taste. • ***Miller Lite contains only 3.2 grams of carbohydrates per 12-ounce serving. • Miller Legacy Brands include: Miller Lite, Miller Genuine Draft, Miller Chill, Miller High Life, Leinenkugel's, Peroni, Pilsner Urquell, Foster’s, Grolsch, Icehouse, Red Dog, Milwaukee’s Best, Mickey’s, Steel Reserve, and SPARKS. • All of these brands are now part of the MillerCoors Family 2

  3. miller lite • Introduced nationally in 1975, Miller Lite is the premier light beer. • Miller Lite created the “light beer” category and is brewed from the start to be a light beer with real beer taste. • Miller Lite contains 96 calories and only 3.2 grams of carbohydrates per 12-ounce serving while still maintaining its award-winning taste. • Brad Keselowski drives the Miller Lite “Blue Deuce #2” sponsored NASCAR. “Miller Lite is Triple Hops Brewed for Great Pilsner Taste” • Why is Triple Hops Brewing important? - The whole hops cone is used, but at three separate times, which is a more precise and controlled way than adding the whole cone at once. This process gives Miller Lite its Great Pilsner Taste. • Trick to remember what is in a Miller Lite (The 5 ingredients in Beer). • Water • Hops • Yeast • Malt (Color, aroma) • Extras (Starches )

  4. COORS Product Knowledge • Coors Light was introduced nationally in 1978. • Coors Light is in its 4th year with the silver ticket program. In 2008, more than 1 million Silver Ticket entries were received from consumers. • Coors Light has brought 3 packaging innovations to consumers: Vented Wide Mouth Can, Frost Brewed Liner, Cold Activated Can/Bottle/Glassware • Coors Light has 2 major sponsorships: Official Beer of The NFL and Nascar • Coors Legacy Brands include: Coors Light, Coors Original, Coors Extra Gold, Blue Moon, Killian’s, Molson, Keystone, and Zima. • All of these brands are now part of the MillerCoors Family

  5. More COORS Product Knowledge “The Worlds Most Refreshing Beer!” • Brewed and Shipped COLD, never heat pasteurized • Spring water : Shenandoah Valley & Golden, Co • Inventor of the Aluminum Can & Recycling revolution • Coors Light is a Lager • Lagers are made w/ bottom fermenting yeast (yeast forms • at the bottom of the kettle rather than rising to the top). • Only COORS uses a process that helps keep the beer cold • from start to finish. • “The Silver Bullet” • ******102 Calories – 4.2 % Alc by Vol • Coors uses a the darkest brown glass to protect beer from • sunlight, which can react with hops to create a "skunky" flavor.  5

  6. COORS Packaging Innovation Cold Activated Bottle: Cold Activated Can: New 12 oz CAC 22 oz. CAC Vented Wide Mouth Can: Features a wider opening and a vent tube which directs airflow into the can to deliver a smoother pour and an improved drinking experience. Frost Brewed Liner: Special blue liner inside can to help keep beer colder longer. “Mountains turn blue when its Cold as the Rockies!” 6

  7. The brand Redd’s Apple Ale delivers a refreshing, just-right sweet taste. Its an ale that has the crispness and bite that comes from natural apple flavor Redd’s Apple Ale is 5% ABV, only 165 calories for a 12 oz serving and is made using natural apple flavor & real sugar. Target Demographic: Male and Female beer drinkers (21-35) looking to break their routine with something a bit sweeter

  8. BRAND CHARACTERISTICS • Keystone Light® has 104 calories, 5 grams of carbohydrates, and 4.2% alcohol per 12-ounce serving. • This American-style light lager has fewer bitterness units than other Below Premium beers, so it always delivers a clean taste and smooth finish.  • BRAND SENSORY INFORMATION • Appearance—Golden and bright • Aroma—Low to moderate aroma with a clean, fruity aroma and slight maltiness • Taste—Well-balanced flavor with a malty note, low bitterness, and light body • Finish—Crisp, smooth finish with little aftertaste • KEY COMPETITORS AND DIFFERENTIATION FROM THE COMPETITIVE SET • Key competitors are Natural Light®, Busch®, and Busch Light®. • The Keystone Light key differentiation is that it is the affordable beer that is always smooth from start to finish, so you can have fun making the most of everyday situations because it’s brewed to go down smooth and easily.  FPO

  9. coors light • 12oz Serving Size (Bottle & Can) Calories: 102 Carbs: 5 • Coors Light is an American Style Light Lager • Introduced in year 1978 • Coors Light is brewed in Golden, Colorado • Coors Light is a frost brewed. Never heated during the brewing process, cold filtering, cold packaging, and cold delivery! • Official Beer Sponsor • NASCAR • NHL, National Hockey League • Tampa Bay Lightening • New Innovation Packaging • 2-Stage Cold Activation – Cold and Super Cold Bars turn blue along with • the mountains. When both bars are blue, the beer is at peak temperature 40 °F. • Currently outselling Bud Red! • “The Silver Bullet” • “World’s Most Refreshing Beer” • “As Cold as the Rockies”

  10. blue moon • Blue Moon was introduced in 1995 by the Sandlot Brewery, Denver, CO and is available in bottle and kegs • Blue Moon is a Belgian Style Wheat Ale. The name “Belgian White” is a reference to the cloudy white, opaque appearance of the beer due to it being unfiltered. It also refers to the style of beer, which has been brewed in Belgium for about 300 years. • Blue Moon is made with white wheat, oats, coriander and orange peel. • Blue Moon has a spicy wheat aroma and a smooth taste with hints of coriander and orange peel • Blue Moon has 171 calories with 13 carbs per 12 oz. serving • Blue Moon was first brewed by master brewer Keith Villa • Blue Moon has seasonal beers that include Summer Honey Wheat, • Harvest Pumpkin Ale, Winter Abbey Ale and Spring Blonde Wheat Ale • Blue Moon is now available in cans • Blue Moon is paired well with omelets, hash browns, roasted potatoes, mild turkey, chicken and pork dishes Blue Moon competes with Widmer, Shocktop, Boulevard

  11. IF the consumer drinks X, suggest Y Whatever brand your promoting is always the first suggestion….then

  12. Henry Weinhard’s: AATMF

  13. Third Shift: AATMF

  14. Redd’s Apple Ale: AATMF

  15. Batch 19: AATMF

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