50 likes | 207 Vues
Project Unleash. Unleashing the power of our brands and our people. Acceptability Opportunities. Transition from attracting temporary workers to a focus on top talent Develop a superior ordering process Accelerate and improve product knowledge for Consultants
E N D
Project Unleash Unleashing the power of our brands and our people
Acceptability Opportunities • Transition from attracting temporary workers to a focus on top talent • Develop a superior ordering process • Accelerate and improve product knowledge for Consultants • Evolve party culture that integrates social, economic and cultural environment Selling Method Opportunity Direct Selling Fundamentals • Identify compelling positioning and architecture for our brands • Create relevant content for our social media and our stores • Market awareness, consumer, competition, climate, category trends • Define solid media strategy and integrate the online environment Build Brand Equity • Think simple design to demonstrate a service and not the product • Identify common consumer profiles to improve relevant new product opportunities • Create global visibility of products • Integrate quantitative testing into new product development process on major new product opportunities • Evaluate alternatives to product delivery in poly plastic bags • Develop product strategy driven by consumer needs Product Innovation • Develop better supply solutions for small-to-medium markets • Continue focusing on quality Product Supply
Affordability Opportunities Selling Method • Simplify the complexity of our short term tactics to push sales (promotions, products) Opportunity Direct Selling Fundamentals • Create brand value • Focus more on consumer-centric added value promotions versus price/discounting (balanced merchandising approach) • Develop pricing strategy and improve analytics Build Brand Equity • Conduct price sensitivity analysis to understand consumer elasticity metrics • Define price based on consumer value equation and not as a function of cost • Improve mix towards higher quality / price products • Establish a threshold NS and OP for new product launches in Beauty Product Innovation • Improve forecasting accuracy ( capability, systems, product architecture, urgency for using the molds, multiple promotions, sales force demands, multiple groups ) • Combine procurement for Beauty and Tupperware on big ticket marketing and promotion initiatives • Evaluate options for more efficiency/cost savings for catalogues, brochures and other SF expenses • Continue evolution of LEAN principles in manufacturing Product Supply
Awareness Opportunities • Align visual strategy to our Brand positioning- Implement visual standards across all media aligned with brand positioning- Develop standards and implementation models for Mobile meeting rooms, Distributorships, & Stores aligned with vital strategy • Enrich all communication with our Brand Story (excel in copywriting) • Provide the Commercial team with tools to communicate the Brand positioning • Drive brand building operating methods in Distributors • Reach out to ‘low-hanging fruit’: Deleted Consultants to Active consumers Selling Method Opportunity Direct Selling Fundamentals • Turbo-power and refresh Chain of confidence with a broader conversation on & to women • Define a global licensing strategy • Global initiative in PR and Corporate Social Responsibility that can be leveraged by all markets. • Develop social media plans in every market and global content management • Diminish the complexity of digital accounts and increase their quality Build Brand Equity • Improve new product communication (product positioning) and launch material • Develop more attractive packaging and use it as a real communication tool for our Brand – use it as media space to retell our Brand Story • Develop better product instructions Product Innovation Product Supply • Improve speed to market for global product roll-outs (2/3 years actual cycle)
Accessibility Opportunities • Lead the design of the 2020 Direct selling model (young, technology, urbanization) • Expand our reach with operating methods that attract a different group of people • Develop marketing skills in the commercial team so they expand their circle of influence and they sell higher value products • Develop CRM (Customer Relationship Management) to keep consumers who lose their consultant • Outline a model for the urbanization needed Selling Method Opportunity Direct Selling Fundamentals Build Brand Equity • Understand socio economic barriers to get to B + C classes and cities Product Innovation • Define Global product range to focus Capex for fast global roll-out • Develop better supply solutions for smaller / medium market’s needs • Improve customer service (consumer experience) Product Supply