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Planning a Green Building Tour February 3 rd , 2010 OVERVIEW Green Building Campaign Checklist

Planning a Green Building Tour February 3 rd , 2010 OVERVIEW Green Building Campaign Checklist Planning for March Green Building Tours Lessons Learned: Northern TX Green Building Tour. Cool Cities-USGBC Green Building Campaign Checklist January – March 2010.

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Planning a Green Building Tour February 3 rd , 2010 OVERVIEW Green Building Campaign Checklist

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  1. Planning a Green Building Tour February 3rd, 2010 OVERVIEW • Green Building Campaign Checklist • Planning for March Green Building Tours • Lessons Learned: Northern TX Green Building Tour

  2. Cool Cities-USGBC Green Building Campaign Checklist January – March 2010 For full checklist, see: http://coolcities.us/resources/Energy%20Efficiency/2010Checklist.pdf and USGBC extranet. • Getting Started • Setting Your Goal • Getting Active  Organize a green building tour week of March 15th

  3. Why Organize a Green Building Tour? • Educate the public by highlighting local success. • Attract media attention to your goal. • Provide an opportunity for local champion to support goal. • Have a meaningful partnership and volunteer activity.

  4. Form a Planning Committee • Planning Committee responsibilities include: • Selecting location(s) for the week of March 15th Tour. • Inviting speakers/presenters. • Recruiting Tour guides and fill other volunteer roles. • Organizing press event. • Decide maximum number of people who can attend the tour. • Inviting public to attend. • Following-up with attendees after the event.

  5. Fill Volunteer Roles • Day-of Coordinator – Makes sure everything is running on time and volunteer roles are filled. • Liaison for speakers, decision-maker, and media. • Photographer. • Tour guides. • Greeters at a sign-in table and a “take action” table after event.

  6. Create Materials and Invite the Public • Create a local green buildings factsheet, including: • Number and location of green buildings. • Documented benefits (financial benefits, energy, CO2 saved). • Invite the public to the Tour • Community calendar- online, newspapers, radios. • Coalition partners invite their members. • Blog and Tweet . • Green Building volunteers tell friends and family – listservs.

  7. Prepare Media Materials • Prepare and submit a media advisory, news release, and op-ed (http://coolcities.us/ccforum/viewtopic.php?f=55&t=834and USGBC extranetfor samples). • Plan for a brief news conference at start of Tour. • Report to cool.cities@sierraclub.org on your Tour plans as soon as possible, so we can highlight your Tour within a national news release.

  8. Preparing for the News Conference • Create a good visual for the media- include people and building. • Should be 30 minutes or less with no more than three speakers (Example: 1 Cool Cities Rep, 1 USGBC Rep, Mayor) – 3-5 mins. • Allow for questions from the press after speakers. • One of the speakers should moderate the press conference- providing brief context for the day, introducing everyone, moderating the question and answer period, and closing the conference.

  9. Tips for Organizing a Media Event • Send media advisory to newspaper, radio, and TV three days before event and follow-up. • Call attending press one day before event to confirm. • Have press release on hand to give to reporters.

  10. Tips for Organizing a Media Event, cont’d • Take photos of event- send high resolution photo of attending decision maker and community members enjoying the tour. • Blog and tweet about event, before and after the tour. Include photos! • Send photo(s) and press release to local newspaper immediately after event.

  11. Green Building Tour Follow-up • Report back to cool.cities@sierraclub.org and chapters@usgbc.org on success of Tour (press clips, online links, photos).

  12. Lessons Learned: Green Building Tour in Northern Texas Sean Garman USGBC North Texas Chapter

  13. Additional Resources • Sample green building tour media materials (media advisory and news release): http://coolcities.us/ccforum/viewtopic.php?f=55&t=834 & USGBC extranet • Register at Cool Cities website to receive campaign updates and opportunities (www.coolcities.us) • Visit the Green Building Forum for more resources: http://coolcities.us/ccforum/viewforum.php?f=30 • Jan – March 2010 Checklist: http://coolcities.us/resources/Energy%20Efficiency/2010Checklist.pdf& USGBC extranet • Contact cool.cities@sierraclub.org and/or publicpolicy@usgbc.org with questions and for further assistance

  14. Next National Green Building Workshop: Green Building Incentives SAVE THE DATE March 13th, 5pm ET

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