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Ad Dissection

Ad Dissection. Joe Kolley Chris Johnson. Advertisement 1. Ad 1 Dissection. Attention is drawn toward the glass with off-center placement and bright, contrasting colors, change of slogan used to seem fancier

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Ad Dissection

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  1. Ad Dissection Joe Kolley Chris Johnson

  2. Advertisement 1

  3. Ad 1 Dissection • Attention is drawn toward the glass with off-center placement and bright, contrasting colors, change of slogan used to seem fancier • Directed more towards an average adult that could recognize the imitation and would still buy Oreos • Creates a want to be fancier by imitating a drink that is served with a garnish, which is more typical of expensive or exotic drinks

  4. Ad 1 Dissection • Intended to make Oreos look more desirable and classy • Fairly successful • Snob appeal, due to imitation and change of slogan • Nothing exceptionally unethical about the ad

  5. Advertisement 2 • http://www.youtube.com/watch?v=i-NaKb44xQ8

  6. Ad 2 Dissection • Quick cuts based on the Bing vs. Google challenge process, real life footage designed to believe Bing won • Directed towards both Bing and Google users, mainly Google users • Shows a variety of people taking the challenge and presumably voting for Bing over Google, creates a want to conform because of this

  7. Ad 2 Dissection • Designed to make Bing look like the more common choice among random people • Successful to a point, no real conclusive evidence is given, taken as an act of faith • Bandwagon appeal, weasel word claim, some statistical claim • Fairly unethical. No real statistics, confirmation bias, may not be random

  8. Advertisement 3 • http://www.youtube.com/watch?v=E9yeiGmriYw

  9. Ad 3 Dissection • The commercial is designed to show off the main character of the game and what they can do, high contrast and epic situations used heighten viewer interest • Directed at 17+ year-old hardcore gamers • Creates a want to be as epic as the character in the commercial

  10. Ad 3 Dissection • Successful • Glory appeal, uses the desire to achieve glory as a selling point, “use our product and this could be you” • Ethical, while advocating violence, it is all fantasy and isn’t intended to bring any form of harm to anyone

  11. Under definition, mass marketing is an attempt to appeal to an entire market with one basic marketing strategyutilizing massdistribution and mass media. • Consumers fall into general categories known as markets, which corporations target to sell their products to a mass of people. • Using appealing strategies, a product can be easily wanted/”needed” by one or more markets.

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