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Getting Practical Value from Web Analytics throughout the Organisation

In this insightful session from WACAMP 2012, Peter O'Neill explores the barriers to effective web analytics in organizations and how to overcome them. He emphasizes the importance of quality data, building internal relationships, and integrating analytics into daily operations. Attendees will learn practical strategies to foster a positive attitude towards data analytics, support training initiatives, and showcase the value of web analytics through compelling case studies. Discover how web analytics can drive informed decision-making and boost performance across your organization.

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Getting Practical Value from Web Analytics throughout the Organisation

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  1. Getting Practical Value from Web Analytics throughout the Organisation WACAMP 21st March 2012

  2. L3 Analytics • G’day, I’m Peter... @peter_oneill #wacamp

  3. Barriers to the Use of Web Analytics You will say I am not doing a good job • I am not good with numbers • My job is about creativity, not numbers • I don’t have time for this • Will someone tell me what KPI & ROI stand for... • Statistics are not going to help me do my job • The last thing I need is more reports • I know our customers & the market better than you • You’re new & excited, you will change the world • What is stopping you? @peter_oneill #wacamp

  4. Purpose of Web Analytics • To provide intelligence that informs business decisions leading to an improvement in performance for online organisations @peter_oneill #wacamp

  5. MUST have Quality of Data Garbage In Garbage Out Get the Foundation of your Web Analytics in place @peter_oneill #wacamp

  6. Build Internal Relationships • Connect with all other departments @peter_oneill #wacamp

  7. Help people to like Web Analytics It needs to be less scary/overwhelming for non-analysts @peter_oneill #wacamp

  8. Integrate Web Analytics everywhere So it becomes part of all standard operating procedures Web analytics needs processes and templates to survive @peter_oneill #wacamp

  9. Prove Web Analytics works Let the results sell themselves @peter_oneill #wacamp

  10. Remind me what I need to do? • Get the foundation accurate and complete ASAP • Make friends with people in all departments • So they tell you what they are doing • So they come to you with their business intelligence needs • Support people in getting used to web analytics • Provide training sessions and Q&A workshops • Give them dashboards with a reduced data set • Develop templates & processes for web analytics • Create case studies to prove Web Analytics can and does deliver against its promises @peter_oneill #wacamp

  11. Thank you • I can be found at • peteroneill@l3analytics.com • @peter_oneill • +44 7843 617 347 • www.linkedin.com/in/peteroneill

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