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Getting Practical Value from Web Analytics throughout the Organisation

Getting Practical Value from Web Analytics throughout the Organisation. WACAMP 21 st March 2012. L3 Analytics. G’day , I’m Peter. Barriers to the Use of Web Analytics. You will say I am not doing a good job. I am not good with numbers. My job is about creativity, not numbers.

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Getting Practical Value from Web Analytics throughout the Organisation

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  1. Getting Practical Value from Web Analytics throughout the Organisation WACAMP 21st March 2012

  2. L3 Analytics • G’day, I’m Peter... @peter_oneill #wacamp

  3. Barriers to the Use of Web Analytics You will say I am not doing a good job • I am not good with numbers • My job is about creativity, not numbers • I don’t have time for this • Will someone tell me what KPI & ROI stand for... • Statistics are not going to help me do my job • The last thing I need is more reports • I know our customers & the market better than you • You’re new & excited, you will change the world • What is stopping you? @peter_oneill #wacamp

  4. Purpose of Web Analytics • To provide intelligence that informs business decisions leading to an improvement in performance for online organisations @peter_oneill #wacamp

  5. MUST have Quality of Data Garbage In Garbage Out Get the Foundation of your Web Analytics in place @peter_oneill #wacamp

  6. Build Internal Relationships • Connect with all other departments @peter_oneill #wacamp

  7. Help people to like Web Analytics It needs to be less scary/overwhelming for non-analysts @peter_oneill #wacamp

  8. Integrate Web Analytics everywhere So it becomes part of all standard operating procedures Web analytics needs processes and templates to survive @peter_oneill #wacamp

  9. Prove Web Analytics works Let the results sell themselves @peter_oneill #wacamp

  10. Remind me what I need to do? • Get the foundation accurate and complete ASAP • Make friends with people in all departments • So they tell you what they are doing • So they come to you with their business intelligence needs • Support people in getting used to web analytics • Provide training sessions and Q&A workshops • Give them dashboards with a reduced data set • Develop templates & processes for web analytics • Create case studies to prove Web Analytics can and does deliver against its promises @peter_oneill #wacamp

  11. Thank you • I can be found at • peteroneill@l3analytics.com • @peter_oneill • +44 7843 617 347 • www.linkedin.com/in/peteroneill

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