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TVC

TVC. Galih Bulgamin Dap02s k0202146. Content. What is tvc Purpose of tvc Behind a tvc prduction TVC production flow Types of clients Types of Advertising Agency Advertising Agency Production House Steps of Production Question. Television commercial. Usual duration:.

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TVC

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  1. TVC Galih Bulgamin Dap02s k0202146

  2. Content • What is tvc • Purpose of tvc • Behind a tvc prduction • TVC production flow • Types of clients • Types of Advertising Agency • Advertising Agency • Production House • Steps of Production • Question

  3. Television commercial Usual duration: • 3 minutes • 60 seconds • 45 seconds • 30 seconds • 15 seconds • 10 seconds

  4. Why? Purpose of TVCs Introduce a product Make people switch product Remind the existence of a product

  5. Who is behind it? The advertiser Production house Advertisingagency • Equipment rental co • composer / musician • narrator • film lab • post production house TV stations

  6. A TVC production flow The Client Advertising Agency Production House • TV Stations • Cinemas • Cinemobiles Film Lab Post Production House FINAL CUT

  7. How is it usually done? The advertiser ( the client) briefs briefs Advertising Agency link

  8. Types of clients Multinational Local • PEPSI • COCA COLA • VOLVO • CALVIN KLEIN • GUINESS BEER • etc • NESTE • NOKIA • KOFF • LAPIN KULTA • TUPLA • etc

  9. Types of Advertising Agency Multinational Local • BBDO • McCann • Bates • Saatchi & Saatchi • Ogilvy & Mather • etc • etc

  10. Organization in a small Advertising Agency Managing Director Creative Department Client Service Department Media Department Art director Copywriter artists Account Director Account Executive (AE) Media Director Media Planner

  11. Organization in a Multinational Advertising Agency Managing Director President Director Creative Department Client Service Department Media Department Creative director Associate CD Traffic Manager Client Service Director Account Director Account Supervisor Account Executive (AE) Media Director Media Planner Researchers monitoring Studio AV Dept. Photography Talen Dept. Art Director Copywriter Artists Talent Scout Photographer Ass. Photo Producer Ass. Producer radio TV Cinema Cinemobile Studio Darkroom

  12. General Idea Ideas Clients brief research Presenting to Competitors ads Client link

  13. Inside the advertising agency Account Executive & Creative Director Briefs the Creative Team Art Director Copywriter Artists Idea presentation Idea presentation Agency Producer Account Executive & Creative Director The Client

  14. Inside the advertising agency The Client Agency Producer Briefs the Production Houses Producers

  15. Production House Managing Director Camera Dept Production Dept Art Dept Director of photography Art director Executive producer 2nd unit camera Props Wardrobe Make up Producer Director Camera operator Production ass. Prop master Costumer Make up artist 1st Ass. dir 1st Ass. operator Set decor Line producer Continuity girl Ass. Make up Ass. master 2nd Ass. operator Ass decor Still photography Scenic art Graffer transportation Hair stylist Green- man Special fx catering Lightingmen Set constr. Accounting Grip/rig Carpentry Dolly/crane Models Generator operator Painter

  16. Inside the Production House Producer Briefs the Director Director of Photography Director board Lighting Design Art Director Designing the set Agency Producer

  17. 3 Stages of Production 1. Pre Production 2. Production 3. Final Step

  18. Pre Production First Pre Pro Advertising Agency Production House Animator (if animation is involved) Client

  19. Pre Production First Pre Pro meeting Director’s board Casting tape Music demo Production schedule Production Quotation Property & costume recommendation Photos/videos of recommended locations

  20. Pre Production Second Pre Pro meeting Revised Talent confirmation & contracted Music should be confirm if…

  21. Pre Production Final Pre Pro meeting Production house presents Property Advertising agency costume Client Quotation approved Product 50% down payment Packaging Label

  22. Production D.O.P Producer Director In one production car General rule • shoot can not… • its best to let the… • the client has to approve…

  23. Final Step Publishing

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