90 likes | 196 Vues
The Tank Saver. Dustin Drake Colby Marcum Wade Garms Cass Blackshear ITEC3380 Managing Technology. Concept. Prevent Freezing over of Agricultural water tanks Portable Unit for use in areas without access to electricity Thermostatically Controlled in order to preserve battery life.
E N D
The Tank Saver Dustin Drake Colby Marcum Wade Garms Cass Blackshear ITEC3380 Managing Technology
Concept Prevent Freezing over of Agricultural water tanks Portable Unit for use in areas without access to electricity Thermostatically Controlled in order to preserve battery life
Market Data Target Audience: Males 36 & Up $61-$80k/yr Target Sale Price: $85 62% of Rural respondents have pets and/or Livestock 84% of respondents report freezing temps at least once/year 37% of livestock owners have no access to AC for water tanks
Prototyping Brainstorming to create design concept Drawings created to aid in visualization
Prototyping • Bill of Materials Created • Thermostat Control $16 • 12V Battery $18 • Pump $13 • Rubber Hose $2 • Hose Clamp $4 • Housing $4 Total Material Cost $57 Estimated Labor (15 minX$45/hr) $11 Total Product Cost $68 Total Sell Price $85 Profit Margin 20%
Similar Products Eemax EMT2.5 Mini-Tank Electric Water Heater $130 (requires water tap and plug in power source; typically used on internal water sources) Allied Sinking De-icer $30 (Thermostatically Controlled; requires plug; no movement, only heat)
Conclusion Very Specific Target Audience Cost Savings could come from bulk purchases, leading to increased margins QC important on components, specifically the pump