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From Bloomingdale’s to Bloomington. Richelle McMannis Igor Mierzvinski Cameron Miller John Mullins. Admissions. 260 students from the greater New York City Up 12.5% from last year 175 from New Jersey Up 25% from last year 50 from Connecticut
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From Bloomingdale’s to Bloomington Richelle McMannis Igor Mierzvinski Cameron Miller John Mullins
Admissions • 260 students from the greater New York City • Up 12.5% from last year • 175 from New Jersey • Up 25% from last year • 50 from Connecticut • The school had 500 more students accept admission offers than it had originally planned to and over the last three years IU has had a tremendous growth from the Northwest Region
Admissions cont. • Admissions competition is expected to peak next year: • 3.33 million high school students graduating in the class of 2009 • Up from the previous 3.30 million in the class of 2008 • Roughly 63% of high school graduates go on to college straight after high school • Colleges have expanded capacity at a rate of about 5% each year • The increase in applications have been outstripping capacity growth by an average of 11% each year
Admissions cont. • After 2009 the education department predicts a steady decline in high school graduates over the next 10 years
Other Universities • Stanford admitted just 9.5% of applicants to this year’s freshman class • Down .8% from last year • Harvard admitted 7.1% of its 27,462 applicants this year • Down almost 2% from the previous year
IU • They have long been respected in scholastics as a top-notch public university, with some of the best music, journalism and business departments in the country and one of the largest out of state populations of any big 10 school. • About 40%of the student body population. • Also the basketball team also draws talent from all areas of the country and has 5 NCAA championships.
IU cont. • Admissions director Mary Ellen Anderson set the East Coast influx in motion 3 years ago • She now tries to visit 13-15 private high schools in the tristate area each yeah and there has been a sizeable increase in interest in many of them • IU received 1,595 applications this year from the New York City area • Up from the previous year’s 1,432 and 1,368 in 2006 • Especially in small towns like Marlboro, N.J. if one student showed interest, then many others will most likely show interest.
Marketing Efforts • Indiana University • Started sending targeted postcards and letters to students with higher academic profiles. • “Indiana will open up a world beyond their hometown,” was written on the postcard to attract students to IU. • Plans to run ads across the country to lure students in the future.
Marketing Efforts cont. • University of Illinois • Admission directors have been strongly recruiting students from the New England area with new grant money.
Marketing Efforts cont. • University of Maryland • Hired a coordinator to expand their alumni-recruitment program. • Wish to increase their physical presence across the country. • Even though Maryland has a 30% cap on out-of-state students, they are not restricting their recruiting efforts to one area.
Housing • Jess Berne a freshman from New York, sent her housing deposit to IU as soon as she was admitted in October, eight months before she actually enrolled. • Some people decide to room with people that they have met on Facebook or from orientations. • Many New Yorkers instead of join fraternities or sororities, move to off-campus houses or apartments their sophomore year.
Student Opinions • “They take more pride in being a New Yorker than a Hoosier. It’s like a brand.” -Matthew Uhls • According to Max Greengrass he dislikes being stereotyped as a New Yorker, he avoids wearing flashy clothing that would make him stand out. He avoided applying to Ivy League schools so that he would not be stuck in the same privileged culture he had been in since a child.
Student Opinions • “I grew up in a place where everyone politically agreed with me– liberal Democrats– so this is a whole new dynamic. It can get annoying, but it makes you think harder,” said Amanda Sidney who was in a bit of a culture shock after arriving at IU from New York. • Samantha Barton a New York native seems to feels that her Indiana counterparts are more “optimistic,” after spending 3 years at IU.
