1 / 39

2011.02 Pre-sales Team

2011.02 Pre-sales Team. Surface White Paper. Introduction Feature & Technology Value & Effect Business Model & Eco-system Buzz Status Q&A. Samsung SUR40 for Microsoft Surface. Simplify interactive action in natural way . Breaking down barriers, Bringing people together.

zahi
Télécharger la présentation

2011.02 Pre-sales Team

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 2011.02 Pre-sales Team Surface White Paper

  2. Introduction Feature & Technology Value & Effect Business Model & Eco-system Buzz Status Q&A

  3. Samsung SUR40 for Microsoft Surface Simplify interactive action in natural way Breaking down barriers, Bringing people together Possibilities are limitless ….

  4. Product Feature and Technology

  5. What is surface display? Display offering whole new user experience with following attributes • Direct interaction: • Users can actually "grab" digital information with their hands and interact with content through touch and gesture • Multitouch contact: • Surface recognizes many points of contact simultaneously, not just from one finger as with a typical touch screen, but up to dozens of items at once. • Multiuser experience: • The horizontal/vertical form factor makes it easy for several people to gather around surface computers together, providing a collaborative, face-to-face computing experience. • Object recognition: • Users can place physical objects on the surface to trigger different types of digital responses.

  6. Unique Surface User Experiences Can recognize and respond to more than 50 discrete simultaneous contacts Multi-touch Multi-user, Multi-Application Respond to multiple touches so that several people can work and play at the same time. All of this functionality enables a new range of social, multiuser applications

  7. Unique Surface User Experiences Support Gesture and respond to object Gesture Responding to object • Users can use gestures to interact with Surface. They can brush or move their fingers or hands across the screen and see that it responds to more than just a stationary touch. Surface facilitates a social experience after a second or third person joins in. Surface responds to objects. For example, in the Water attract application, when someone places an object on the screen, water ripples will bounce off the object.

  8. Unique Surface User Experiences: Tag Surface tag gives your application advantages over processing raw images Type Advantages • Tagged objects are more computation-efficient: The tags are small and well-defined, so specialized code in the Vision System can locate and track them quickly, accurately, and efficiently. • The Surface platform inherently recognizes tags, so it is easy to write an application that uses tags. (In contrast, an application that uses raw images must include its own image-recognition algorithms.) • Each tag stores a distinct binary code value, so an application can distinguish one object from another. Surface Vision System recognizes special tagged objects that are marked with a special pattern of dots called tags. A tag consists of a geometric arrangement of infrared reflective and absorbing areas. Byte tag Store 8bit data Identity tag Store 128bit data Can be used for Biz card , Reward card, Flyer, Coupon, etc

  9. Unique Surface User Experiences High Performance PC with various connectivities for diverse user scenarios Powerful Computing Connectivity 4 USB Ports Strong CPU Can connect with various peripherals Barcode scanner, Camera, Printers etc AMD Athlon™ II X22.9 GHz Dual-Core processor Powerful Graphic AMD Radeon™ HD 6570M – 1 GB GDDR5 Wi-Fi 802.11n, Bluetooth, and Ethernet Can communicate with Smartphone, Tablet, Cloud Computer, and various Devices Rich Sound Built-in 5W x 4 speakers

  10. Surface Language support Additional distribution of English to India and SE Asia (23 countries WW) • Russian/Brazilian/ China being explored but not currently POR

  11. Surface Display evolution The Surface vision becomes a scalable reality Generation 2 Generation 1 HW + SW HW (incl. panel) + SW Surface 1.0 starts the Natural User Interface (NUI) revolution with its introduction in summer of 2008 Continuing the innovation with… Samsung SUR40 for Microsoft Surface in 2011

  12. Differences between Gen1 and Gen2 Slim, Support Vertical, Crystal Clear and Larger Display Clear! Slim! & Heavy Duty! A richer visual experience 4” Thin & Gorilla Glass - Supporting vertical deployment which Surface 1 can’t offer • FullHD Display • Larger 16:9 40” display • Cristal Clear LED display •  Much better than Surface 1 - The world largest Gorilla Protection Glass & 2hrs Water Ingress protection 4” thin

  13. Surface Gen 1 Tech: Projector based Software PC w/ Custom Power Supply Light Engine 5 Camera Casting

  14. Gen2 Core Technology: PixelSense™ Panel supplier is Samsung LCD Integrated sensors that are pixels that can see World’s largest Gorilla Glass Actually see reflections and illuminates things on the physical surface: Also this is LED Backlight

  15. Product Value and Effect

  16. Surface “together computing” use scenarios Brand & digital media interaction Planning & consultation Learning & exploration Assisted sales & shopping Games & pastimes Communicate & connect

  17. Target Customers Commercial venues with high visibility, unit sales opportunity, and need for multi-person collaboration, visual exploration, and more natural and intuitive inputs

  18. How does Surface benefit customer business? More & Better • Creates memorable, collaborative experiences generating ROI • Enables a flexible form factor that is more versatile and less expensive • Delivers innovation to your customers and brand

  19. Actual Case studies (Surface 1.0 Customer deployments)

  20. Product Positioning 60”+ MultiTouch Cell $10,000–$15,000 Modular, can tile displays Perceptive Pixel Multi-touch wall $100,000 Custom installs SMART Whiteboard $1,000–$8,000+ 1M+ units/year Education vertical SUR40, unmatched user experiences & rich contents 45” HP, Samsung, Panasonic Digital Signage $1,000–$5,000 1M+ units/year Retail vertical FlatFrog $10,000 Multiple SKUs GestureTek Multi-touch Table $25,000 Strong channel Nlighten ~$5,000 Surface v1 $15,000 3M Multitouchdisp $1,000-$5,000 22” ~ 32” Screen size 30” EpsonxDesk $15,000 Mindstorm Aurora, Vortex and custom installs $15,000 Smart Table $8,000 Education vertical HP TouchSmart PC $1,000-$2,000 400K+ units/year 15” NCR and IBM Kiosks $5,000–$30,000 500K+ units/year Other Windows 7 touch PCs: Medion, Dell, Acer, Asus, Lenovo, etc. Price range: $500–$3,000 Estimated 5M+ units sold in 2009 <$2.5K $5K -$25K $25K+ Price Sourced from Microsoft

  21. Business Model & Eco-system

  22. Best of Breed – Samsung & Microsoft

  23. GTM Channel Model Actual PO coming from Surface Partners or End Customers SECDistributors Surface Partners Customers MS Technology Marketing Surface HW Installed w/ Surface middleware & Windows7 Customer In-house SW dev In-house SW dev under MS support SEC Channel Marketing Two different roles for a single goal, maximum sale, with a single consistent message to the market

  24. Surface Marketing Framework • In either way cooperation with Microsoft is strongly required •  To co-develop Surface Eco-system •  To acquire existing Surface 1 partners/customers Demand-generating Sales Demand-responding Sales • SEC actively seeks sales opportunity • SEC markets SUR40 to SEC SI/VAR • Surface Partners and Microsoft support SEC & SEC resellers • SEC may pre-partner with the selected Surface Partners for turn-key offering • SEC supply SUR40 through SEC Resellers to Surface Partners and Microsoft upon P/O • Sales heavily rely on MS SW Recruitment SEC Channel Marketing Marketing Communications for Product & Technology • Co-Launching Events • Co-PR • Cross-marketing • Mutual sales support Partner Ecosys of SEC & MS

  25. Microsoft Partner Program Participants as of June 2010 23 85 3288 • Strategic Partner: who commits actual volume sales • Microsoft Surface Partner: who purchased Surface unit • Surface Community Members: who downloaded SDK

  26. Becoming a Surface Partner Process established to help SEC subsidiaries to recruit partners efficiently and effectively

  27. Top 16 strategic partners and specialized verticals Whole Partner List

  28. Surface 1 partners FOR INTERNAL USE ONLY

  29. Surface 1 partners

  30. Surface Buzz after CES Surface is getting tremendous attentions

  31. A lot of Coverage @ The Hottest New Technologies Of 2011 PRVitals • Total circulation = 73 million Key message pick up = 98% # of Articles = 230 On-site briefings = 22 with 35 domestic/international journalists slsl

  32. Even big attentions from People in Social Media!

  33. Q&A Please open the file attached You’ll find a lot of information

  34. Attachment

  35. Surface comparison *Specifications subject to change

  36. SURFACE 2.0 Windows 7 Professional64-bit edition Platform details Surface 2.0 Shell & SDK .NET Framework 4.0 Microsoft Confidential

  37. SURFACE 2.0 Windows Presentation Foundation (WPF) 4.0 Platform details XNA 4.0 Windows PowerShell and DMFT DASH support Microsoft Confidential

  38. Target market and Sales volume goal • Conservative perspective & derived from historical data (Assuming 23 sales/partner) • Excluded benefit of price reduction from version 1 product • China and Brazil: TBD, plan to address by Dec, 2011

  39. End of Document

More Related