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Objectives:

Section 2: The Affluent Society. Objectives:. How did President Eisenhower try to manage the nation’s problems? How did the workforce change in the 1950s? What was suburban life like during the 1950s? What was early television programming like?

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Objectives:

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  1. Section 2: The Affluent Society Objectives: • How did President Eisenhower try to manage the nation’s problems? • How did the workforce change in the 1950s? • What was suburban life like during the 1950s? • What was early television programming like? • How did trends in popular culture reflect larger social changes among teenagers in the 1950s?

  2. Section 2: The Affluent Society Eisenhower’s management • attempted to be conservative in regard to money and liberal in regard to people • expanded some programs and cut others • Modern Republicanism- accepted public sector welfare responsibility (New Deal Initiatives)

  3. Section 2: The Affluent Society Workforce changes in the 1950s • Automation increased productivity but reduced manufacturing jobs. • Service positions expanded, creating more pink-collar jobs. • Corruption caused support for unions to decrease. • Corporate mergers created new white-collar jobs. • Expansion of the Middle Class (Household Incomes $3000.00-10,000.00)

  4. SECTION 2 The Affluent Society Question: How did the workforce change during the 1950s?

  5. SECTION 2 The Affluent Society automation increased productivity and decreased manufacturing jobs expansion of service positions created new pink-collar jobs Changes in the 1950s Workforce corporate mergers created new white-collar jobs corruption decreased support for unions

  6. Section 2: The Affluent Society Suburban life during the 1950s • many identical communities • centered around the family • consumerism • conformity

  7. Levittown, Pennsylvania • Planned communities built on agricultural land outside major cities. • Mass production of homes. Specialized teams of workers would complete one task and move to the next home. • Homes all looked alike. • Made home ownership available to more people Average cost $10,000 • Beginning of suburban sprawl • No African Americans were allowed to purchase homes in the original Levittowns

  8. Section 2: The Affluent Society Early television programming • Grew from a few thousand to46 million households in the 1950’s. • corporate-sponsored (e.g.General Electric Theatre) • Can you think of any examples of… • dramas • quiz shows • situation comedies • sports • variety shows

  9. Section 2: The Affluent Society Popular culture and social changes • Satire in magazines and comic books and rebel characters in fiction expressed confusion and anger. • Rock ’n’ roll foreshadowed civil rights challenges. • Challenges social standards • Minority performers challenged racial boundaries • Fear that the new mass-media inspired youth culture would cause juvenile delinquency

  10. Show video: Suburbia

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