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Regional Perspective on Web Management and Governance

Regional Perspective on Web Management and Governance. The Case of South Asia World Bank By Daria Lavrentieva. Outline. Web Program in South Asia: Where we were What we’ve done Where we are How we work Quality Control Lessons learned Looking down the road. Opportunities:

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Regional Perspective on Web Management and Governance

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  1. Regional Perspective onWeb Management and Governance The Case of South AsiaWorld Bank By Daria Lavrentieva

  2. Outline • Web Program in South Asia: • Where we were • What we’ve done • Where we are • How we work • Quality Control • Lessons learned • Looking down the road

  3. Opportunities: Organizational mandate Web implementations maturity Demand Decentralized dpt Interest for new skills Constraints: Complex org. structure No vision No senior leadership No incentives No skills No commitment No budget Working in silos Web Program in South Asia:Where we were

  4. What we have done • Presented a case to Senior Management • Conducted a study across the Bank and in other organizations • Developed a Regional web strategy • Built a case • Received budget and set up a formal program

  5. SAR Web Program

  6. SAR Web Program: Where we are • Our assets: 40+ complex sites (internal/external) • Central web team: 3 full time and 2 part time staff • Budget: about $200,000 (excluding staff salaries and individual units) • Statistics: over 200,000 page views per month

  7. How we work: Web Roles

  8. How we work: workflow (2) Business sponsor Website Content types Content providing -Content gathering,revision and posting

  9. Quality Control Mechanisms

  10. Clear Plan of Site Development

  11. Content Creation/ Approval Workflow Update time Content CoordinatorremindContent Provider Content Providerupdate/ submitcontent no yes yes If problem If content sensitive Project Lead/ BusinessSponsor get involved Project Lead/ BusinessSponsor review content no yes no If content need revision Content Coordinatorpost content Project leader share updatewith community

  12. Web Statistics

  13. Training Program

  14. How we are governed • Governance Body: • Regional Management Team • Web Action Team, chaired by Chief Economist • Central Web Team: Communications + IT • Unit Web Teams • Support mechanisms: web platform, web metrics, maintenance plan and workflow, training program

  15. Lessons learned inweb management and governance • Good content/ communications strategy • Start from top-down • Careful selection of the business sponsor • Good case • Incentives • Clearly defined roles and responsibilities • Good metrics in places • Be flexible…

  16. Looking down the road… • Changing focus: push - pull - interactive space • Changing roles: marketing, research • Changing Management • Changing technology • Central governance? • Internal/ external governance

  17. Thank you!

  18. Experts Organizational Structure Task Teams and Experts Regions South Asia Africa East Asian& Pacific Central Asia Latin America & Caribbean Middle East and North America Sectors Task Teams Environment Human Development Private Sector & Infrastructure Operation Core Services Poverty Reduction

  19. South Asia Department SARVP: Front Office Country Units Sector Units Service Units BACK

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