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Understanding the Marketing Mix: A Comprehensive Guide by Balachandar K.

This presentation by Balachandar K., MBA, PGDRM, delves into the essential concepts of the Marketing Mix, exploring how to satisfy customer needs and wants through effective marketing strategies. It highlights key marketing concepts such as production, product, sales, and societal marketing, emphasizing the importance of long-term customer relationships. Furthermore, it discusses the Marketing Mix (4Ps) and its relevance to targeting specific segments. For further insights, various online references are provided, making this a valuable resource for marketing enthusiasts and professionals alike.

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Understanding the Marketing Mix: A Comprehensive Guide by Balachandar K.

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Presentation Transcript

  1. Marketing Mix Presented by Balachandar K. MBA., PGDRM.

  2. Business – Needs and wants. Market – place where buying and selling activities takes place. Philip Kotler defines marketing as “satisfying needs and wants through an exchange process”

  3. Marketing concept • Production concept • Product concept • Sales concept • Marketing concept • Societal Marketing concept. – Taking care of customer to get long term benefit. Marketing Strategy = Marketing Mix + Target Segment.

  4. Marketing mix or 4P’s

  5. Insights of Marketing Mix

  6. For references:- • http://vivek-markadiser.blogspot.com/2010/03/evolving-marketing-basics-4-vs-for-4-cs.html • http://www.customfitfocus.com/marketing-1.htm • http://www.daden.co.uk/models/siva_marketing_model.html • thisayakorn.hubpages.com/hub/marketing-4Ps-4Cs-4Vs • http://www.netmba.com/marketing/mix/ • http://www.sales-and-marketing-for-you.com/define-marketing-mix.html • http://www.sales-and-marketing-for-you.com/what-is-the-marketing-mix.html • Obviously:- Philip Kotler – Marketing Guru.

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