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Welcome

Welcome. Newspaper media read by 16.2 million each m onth. R eader age profile mirrors the general population. Newspaper media audience stable. Print newspapers provide broad appeal. Newspaper sections engage readers. Print newspapers work 7 days a week.

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Welcome

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Presentation Transcript

  1. Welcome

  2. Newspaper media read by 16.2 million each month

  3. Reader age profile mirrors the general population

  4. Newspaper media audience stable

  5. Print newspapers provide broad appeal

  6. Newspaper sections engage readers

  7. Print newspapers work 7 days a week

  8. Newspapers the most trusted advertising medium

  9. Newspaper readers more active than non-readers

  10. Eight in 10 Under 30s read print newspapers

  11. 9.8 million access newspaper media via digital platforms

  12. Digital newspaper audiences skew younger than the population

  13. Content consumption expected to shift from PC to mobile

  14. Newspapers drive the news on social media

  15. Video the fastest growing segment of digital advertising.

  16. Digital newspaper audience are virtual shoppers

  17. Newspaper media audiences are early adopters of new mobile devices and services

  18. Regional newspapers deliver sophisticated audiences

  19. Regional newspapers keep readers connected

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