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What Happened in 2011

What Happened in 2011. Missed Sales Targets. What Happened in 2011. 2 La Ninas. What Happened in 2011. Japan Earthquake Middle East Crisis. What Happened in 2011. Aggressive promos Crazy offers. What Happened in 2011. Displays improvements needed Stock outs / No new products

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What Happened in 2011

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  1. What Happened in 2011 Missed Sales Targets

  2. What Happened in 2011 2 La Ninas

  3. What Happened in 2011 Japan Earthquake Middle East Crisis

  4. What Happened in 2011 Aggressive promos Crazy offers

  5. What Happened in 2011 • Displays improvements needed • Stock outs / No new products • Promotions not being executed/late execution • No/Incomplete POSM

  6. What Happened in 2011 • New products sold and displayed • Condura and Kelvinator improved SOM • Improving displays and POSM deployement • No/Incomplete POSM

  7. 2012 Objectives 30% Growth

  8. 5 Top StrategiesKey Strategies to achieve Targets

  9. 5 Top StrategiesKey Strategies to achieve Targets

  10. 5 Top StrategiesKey Strategies to achieve Targets

  11. 5 Top StrategiesKey Strategies to achieve Targets

  12. 5 Top StrategiesKey Strategies to achieve Targets

  13. 5 Top StrategiesKey Strategies to achieve Targets

  14. 5 Top StrategiesKey Strategies to achieve Targets 3 out the 5 key strategies are you!

  15. Visual merchandising is one of the first and also one of the last lines of communication before the sale.

  16. Thank You

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