1. Hello! Joanne Wilson MCIM Chartered Marketer & Professional Copywriter

2. Marketing tips to get 2013 off to a great start

3. Marketers love a good matrix

4. Use your existing customers as a blue print to find more . . .

5. Do a customer survey – it’s good to talk . . .

6. Ask questions to help with your future marketing . . .

7. Build up a profile of your ideal, most profitable customer type(s)

8. Target them specifically with relevant, benefit led messages

9. Have a plan . . . . NOT like this.

10. More like this . . Where are we now? Marketing Audit How can we ensure arrival? Feedback and Control Where do we want to be? Objectives How to make your business more profitable The Marketing Plan Which way is best? Tactics How might we get there? Strategy Advertising Based on a model by PR Smith

11. Where are we now? I

12. Where do we want to be? Set SMART objectives.

13. How might we get there?

14. Which way is best?

15. How can we ensure arrival?

16. How can we ensure arrival?

17. Assign responsibilities and timescales and communicate the plan

18. Measure the results and feed everything back into your planning process

19. Contact details:- Joanne Wilson www.fillthegapmarketing.co.uk Twitter @jofillthegap Link in! Thank you very much