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Blue Wave

Blue Wave. By: Lindsay Gauger , Cate Aisbet, Eric Wiechman , and Matthew Spanovich. Gogi. Blue Wave. Slogan/catch phrase. Why not? Gogi : For people on the Go. Consumer Base. Colleges Young moms Anyone in the market for a space and time saving washing machine. Product Description.

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Blue Wave

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  1. Blue Wave By: Lindsay Gauger, Cate Aisbet, Eric Wiechman, and Matthew Spanovich

  2. Gogi

  3. Blue Wave

  4. Slogan/catch phrase • Why not? • Gogi: For people on the Go

  5. Consumer Base • Colleges • Young moms • Anyone in the market for a space and time saving washing machine

  6. Product Description • No Wrinkles • Patented anti-wrinkle technology • Faster Cycle Periods • LG’s QuietDrive has more power than the competition • Averages 8 minutes faster cycles than competitors*

  7. BlueWave & BlueWave Deluxe by Gogi • Dimensions & Capacity • Extra Large drum capacity – More than anyone else • Color Series • Pastel • Power • 110/120V Electric • Includes: • Drain Hose, Fill Hose, and Power Cord • Warranty Information • 3 Years Parts and Labor, 10 Years Motor, Lifetime Drum

  8. BlueWave & BlueWave Deluxe by Gogi • Materials • Drum: Stainless Steel; Body: US Painted Steel • Detergent and Fabric Softener Tanks – Automatic Dispensers • Include the following cycles: • Jeans, Darks, Brights, Whites, Sheets, Delicates, Normal, Heavy Duty, Permanent Press, Speed Wash, and Rinse & Spin; Delay Wash • Online and Android App Controls • LG QuietDrive Motor – Powerful, Efficient, and Quiet

  9. Supply Chain Route • Raw Materials: • Motor from LG, LCD from Vizio, Steel from U.S. Steel, Plastics from The Asian Plastic Company • Manufactured: • 7 US Plants; Germany; London; 5 Asian Plants • Distributors: • PMC and Almo in US; International under Continental Sales Inc. • Retailers:

  10. BlueWave & BlueWave Deluxe • Recommended for Energy Efficiency by: Tier 1

  11. BlueWave vs. BlueWave Deluxe BlueWave BlueWave Deluxe • $1399.99 • Steel Top, Glass Front Door • Basic, Push-Button Controls • 3.7 cubic feet drum capacity • 1.5 loads • $1599.99 • Glass Top and Front Doors • LCD screen built into front glass door • Clock and Gogi Fish Screensaver • Downloadable Content • LCD Smart Controls • Screen made by Vizio • Sync with Smartphone and Internet • 4.2 cubic feet drum capacity • 2 loads at once

  12. Promotion • PUSH Strategy • Give a 3% discount to each distributor who orders at least 50 BlueWaveand 40 BlueWave Deluxe models • Give a 5% discount to colleges which purchase at least 100 BlueWavemodels • Give a 5% discount to Thrivent Financial members

  13. Promotion • PUSH & PULL Stategy • If the customer opens an in-store credit card, the customer will receive a $100 mail-in rebate on either the BlueWaveor the BlueWave Deluxe • Push: Only open to retailers who purchase at least 15 BlueWave and 10 BlueWave Deluxe machines • Pull: Customers receive $100 off for opening an account • Gogi: Splits rebate 90/10; Projected to sell 1200/1000 models with this promotion worldwide

  14. Advertising • Full-color banners and posters in gym dressing rooms • Grocery Cart Ads at grocery stores within 5 miles of an authorized dealer • 85% of grocery store customers live w/in 5 mi (Cartvertising.com) • Posters in laundry rooms of colleges with our product • TV spot during The Today Show (5-7am CST) • Sponsor a couple Little League or club soccer teams to get our name out there

  15. Future Advertising • Radio Ads – On the Go People • Sponsoring an MLS Team (LA, Chicago, Seattle) • Corresponding TV commercial of a mother washing the jerseys of 3 young soccer players

  16. 3x3 Dynamic • Overcoming Customers • Conducted alpha testing in LA, Chicago, Miami, London, and Beijing • Need because it saves time and space • It is the IT Home product of 2011/2012 • Overcoming Gogi • Seek reviews during beta testing • Access “need” during recession • Highlight why ours is better • Unique marketing campaign to relay value

  17. SWOT • Strengths: Fast Follower, Angel Investors • Weaknesses: Price, No Name Recognition • Opportunities: Asia, Forming relationships with young college students • Threats: Other fast followers, larger companies

  18. Pricing Strategy • Price Penetration • Fast Follower: Products before ours were not received well • Lower Risk to Buy + Incentives in Promotion • Plan on executing Price Lining after establishing product and brand name

  19. Product Segmentation Map

  20. Website • www.gogibluewave.weebly.com

  21. Website Overview

  22. History on the Web

  23. Thank you for your time

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