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A Historical Perspective of Strategy

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## A Historical Perspective of Strategy

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**A Historical Perspective of Strategy**• Derivation from the Greek work “strategos”. 1**Military Axioms on Effective Strategy**• Have clear, decisive objectives. • Maintain the initiative. • Concentrate resources. • Be flexible. • Have coordinated and committed leadership. • Achieve surprise. • Have an element of security. 13**A Historical Perspective of Strategy**• Derivation from the Greek work “strategos”. • Switch/Split in meaning after the industrial revolution. • definitions stemming from game theory. 2**A Historical Perspective of Strategy**• Derivation from the Greek work “strategos”. • Switch/Split in meaning after the industrial revolution. • definitions stemming from game theory.**Some Useful Definitions of Strategy**• Strategy as the determinant of the long-term goals of the enterprise. - Chandler • Strategy as the pattern of objectives, purposes, or goals and plans for achieving these goals. - Andrews • Strategy as the common thread among a firm’s activities. - Ansoff 2**Some Useful Definitions of Strategy**• Strategy as the determinant of the long-term goals of the enterprise. - Chandler • Strategy as the pattern of objectives, purposes, or goals and plans for achieving these goals. - • Strategy as the common thread among a firm’s activities. - Ansoff**Mintzberg’s Definition**• Strategy is a pattern in a stream of actions over time. 3**Mintzberg’s Definition**• Strategy is a pattern in a stream of actions over time.**Different Kinds of Strategy**Intended Strategy 3**Different Kinds of Strategy**Deliberate Intended Strategy Unrealized Strategy**Different Kinds of Strategy**Deliberate Intended Strategy Emergent Strategy Unrealized Strategy**Different Kinds of Strategy**Deliberate Realized Strategy Intended Strategy Emergent Strategy Unrealized Strategy**Dimensions of Strategy**• Strategies contain goals, policies, and action sequences. • Strategies develop around a few key concepts. • Strategies deal with the unpredictable and the unknowable. • Strategies require hierarchies of mutual support strategies. 12**The Five P’s**Plan 14**The Five P’s**Ploy Plan**The Five P’s**Ploy Plan Pattern**The Five P’s**Ploy Plan Pattern Position**The Five P’s**Ploy Plan Perspective Pattern Position