Mr C Johnston ICT Teacher computechedu.co.uk

1. BTEC IT Unit 43 - Lesson 01What is an Interactive Multimedia Product? Mr C Johnston ICT Teacher www.computechedu.co.uk

2. Objectives Understand what an interactive multimedia product (IMMP) is and some of the benefits they offer, Know different formats which IMMP’s can be in, Know some of the key areas where IMMPs can be used, Know key features which are used in IMMPs.

3. Questions to Answer… What are Interactive Multimedia Products? Different Interactive Multimedia Formats? What Makes A Good IMMP? Areas Where IMMP’s are Used?

4. What are Interactive Multimedia Products? Interactive Multimedia Products (IMMP) use a wide range of media to present information, Different media include: Text, Graphics, Sound, Video, Animation IMMP’s provide us the consumer with the ability to access information and services through touch screens or keyboards and video displays, It must interact with us allowing us to choose items / dictate the pathway though the product and give us feedback.

5. Interactive Multimedia Formats Embedded Content on Websites Interactive CD’s / DVD’s / Blu-ray Interactive DVD Games, KIOSKS, Interactive posters, Interactive bus shelters.

6. Reasons to Choose IMMP’s fast -- learning speed accelerates. cheap -- the program never asks for a raise; the more you use it, the less it costs per use. consistent -- no mood swings, yawns, or lapses. private -- ask what you want; no one will laugh, no one will scold. safe -- experience nuclear meltdowns without fallout; experience drunk driving accidents or electrocution without blackouts or death. personal -- it never tires of praising and motivating through positive feedback, any time, day or night. a tool to make remembering longer, easier -- many parts of the brain are stimulated. more information faster -- on things a school couldn't afford to teach: like space-shuttle repair, brain surgery. fun -- like a game: yes, like Nintendo, which, with a joystick and a screen, has already captured the brains and fingers of an entire generation.

7. What Makes A Good IMMP Type of multimedia product. Intended audience of the piece. Media elements used (number and type). Effectiveness of use of media elements Effectiveness of multimedia application. Effectiveness of interactive elements (where appropriate).

8. Areas Where IMMP’s are Used Entertainment Related Educational /Training Marketing Promotional Sales Business

9. Interactive Websites What areas are they used in? Who are the target audience? Categories include; Selecting a holiday. Looking for a car to buy. Buying or price comparing of electrical appliance Clothes. Computers/Hardware/Software. Groceries. Consumables Booking tickets for concerts Kids Interactive website such as Cbeebies or Disney

10. Interactive Website www.bbc.co.uk/cbeebies www.Disney.com www.Warnerbros.com. www.next.co.uk http://www.nationalgeographic.co.uk/play http://www.greatbuildings.com/ http://www.aeonflux.com/

11. KIOSKS(Public Information Systems) Usually free-standing information displays that allow users to retrieve information through touch-screens buttons and video displays. Interactive kiosks are today's high performance salespeople." They're capable of working 24 hours per day/7 days a week, and they always remember to mention your product's best features. 

12. Types of KIOSKS • In-store kiosks – Boots / HSBC • Spaces located within stores containing a computer connected to the store’s central offices or to the Internet • Public kiosks • A public kiosk can conveniently provide a traveller information at important transportation locations, and is especially useful for tourists, visitors or transit users. Typical kiosk locations include tourist centres, airports, bus terminals, truck stops, shopping malls, and convention centres.

13. More Types of KIOSKS • A few different areas of where interactive kiosks are used. • Secure Internet Browsing • Event Ticketing • Card Transaction Processing (incorporating Chip and Pin) • Queue Busting (supermarkets-Tescos) • Pay and Surf Internet Cafe solutions • Government kiosks can do more than just accept payments • Examples include parking ticket payments, license and library book renewal, automated parking meters, paying utility bills. 

14. Advantages of KIOSKS They're capable of working 24 hours per day/7 days a week, and they always remember to mention your product's best features.  Gives your customers control of the sales environment. Kiosks also out-perform static sales displays. Because of the kiosk's interactive capabilities, they typically hold the visitor's interest longer. Allows more time for your message to make an impact. 

15. Interactive CD-ROM/ DVD-ROMS Used in Sales for cataloguing goods. Electronic business cards Educational /Training Interactive Games for X-BOX PS2 Interactive DVD games Like Cluedo, pop or general knowledge games. DVD’s have an interactive section for scene selection or additional extra footage. Educational (interactive learning games) Reference (libraries)

16. Areas DVD /CD-ROMs Used Sales Marketing Education Training Entertainment Promotional

17. Electronic business card CD-ROM applications. New product introductions Special events Screen savers Calendars Presentations A copy of your website Resumes Recruitment tool Company brochure Technical manuals Interactive games Guided tours Tickets And more!

18. Educational /Training Super-charge the learning process In computer-based training, students are exposed to sound, animation, video, photos, and full interactivity - making this learning process more stimulating than any other method.  Another benefit of computer-based training is that it can be utilized anywhere at anytime. Giving training CD/DVD’s to employees so that they can learn new skills on their home computers or post training materials on a web site so that people all over the world can access the information. 

19. Advantages of CD/DVD Training? Allows Students to concentrate on areas they need to, skipping over subjects in which they're already proficient Students can track their progress on a per question basis Trainers can update material in the computer-based training application much easier than they can update traditional or videotaped training media Cost savings - computer-based training is often half the cost of instructor-lead courses Increase the distribution of your training program by adding it to your web site!

20. Multimedia Products Used for Reference References could be on various art pieces, bibliographies of different books a library has, dictionaries of different languages, the list goes on and on. This type of media used to display this type of information could be a website or in the case of an artists portfolio an interactive CD-ROM/DVD-ROMS detailing all the artists work to date or in the case of the library an interactive kiosk where you can see if a book you like is available or you may wish to hand in a book to the kiosk to allow you to select another one.

21. Interactive DVD-ROMs Interactive DVD games like Cluedo, Pop quizzes, or Bullseye are getting more popular. Interact through your dvd remote on your tv screen to play. Interactive DVD movies help you scene select or view any special features such as interviews with the stars or additional footage

22. BTEC Book – Unit Applied A2 Book – DIDa Book – p1-6