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Best Practices for Engaging Employees at Your Worksite Event

To ensure a successful worksite event, start by reviewing your meeting checklist two days prior to the event. Plan your strategy for inviting employees to the Kaiser Permanente table and familiarize yourself with group-specific talking points from the sales representative. During the event, focus on open-ended questions to assess employee needs and highlight key features and advantages of your offerings. Keep your booth organized, maintain a welcoming presence, and leverage third-party endorsements for credibility. Look for opportunities to promote Medicare and Kaiser Permanente Insurance Fund (KPIF) without resorting to jargon.

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Best Practices for Engaging Employees at Your Worksite Event

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  1. Prior to the event • Review your Worksite Meeting Checklist two days in advance of the event • Plan how you will invite employees to the Kaiser Permanente table • Review the group-specific talking points provided by the sales representative (certain accounts only) • Keep your Worksite Event Survival Kit well-stocked and up-to-date

  2. During the event • Ask open-ended questions to identify the employee’s needs • Focus on features and advantages and use your linking phrase to state the advantage. E.g., (Feature)… what this means to you…(Advantage) • Refer to third-party endorsements such as news articles and awards to give your messages credibility • Don’t let your table or booth serve as a barrier– stay in front • Keep your table or booth neat and organized • Always look out for opportunities to sell Medicare and KPIF • Avoid jargon and acronyms • We are Kaiser Permanente– not KP, Kaiser, etc.

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