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Convincing stakeholders of the importance of IP for business growth through education, relevant information, and practical examples from the business world. Learn how IP can turn ideas into profit and why avoiding mistakes is key to innovation.
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Convincing Stakeholders that IP Matters for Their Business Martti Enäjärvi,OHIMmartti.enajarvi@kolumbus.fi
MAKE BUSINESS PEOPLE, ESPECIALLY SMEsBELIEVE THAT IP MATTERS
BUT HOW? • GOOD AND RELEVANT INFORMATION • EDUCATION AND SCHOOLING • VIA DIFFERENT ORGANISATIONS • HELPDESKS • GOVERNEMENTAL OFFICES (PO:s) • PRIVATE ORGANISATIONS • BUSINESS ANGELS • MEDIA • FINANCING • ETC
GOOD EXCAMPLESHOW IP MATTERS HOW CAT PEE CAN MAKE YOU RICH? …AND SOME OTHER EXCAMPLES FROM THE BUSINESS WORLD..
HOW THE BUSINESS MAY START? • THERE ARE i.e. 5 000 000 INVENTORS IN FINLAND (population 5 426 674), SO • IN EUROPE THERE ARE ABOUT 5 000 000 000 INVENTORS, AND • IN THE WORLD… • “Intellectual growth should commence at birth and cease only at death” Albert Einstein
IF YOU HAVE NOT DONE ERRORS YOU ARE NOT CREATIVE. DON´T BE TOO AFRAID OF MAKING ALSO MISTAKES. BUT DON´T TRY TO DO THEM, IT IS EASY BUT CAN BE FATAL...