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Unlock Your Potential: The Ultimate Guide to Protein Supplement Marketing Terms

Discover the compelling language used in protein supplement marketing that captivates consumers. Terms like "super-powered," "ridiculously delicious," and "improves energy and focus" illustrate not only the benefits of these products, but also appeal to the desires for a healthier, more energetic lifestyle. From ingredients like lean green tea that promise fat burning to neurotransmitters designed to enhance mood, learn how marketing shapes consumer perceptions. Understanding these terms can help you make informed choices and elevate your fitness journey.

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Unlock Your Potential: The Ultimate Guide to Protein Supplement Marketing Terms

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  1. Lab #5 Protein Supplements

  2. Marketing Terms Used on Labeling • Powerful • Top-notch • Has “super powers” • “eat good, look great” • Increases muscle size • Essential to brain function • Clean • Reduces symptoms of fatigue • Reduces cholesterol and fights heart disease • Supports lean muscle growth • Ridiculously delicious • Great taste • Provides “critical nutrition” • Organic • Pure • All natural • Super advanced • “get lean and toned” • Will “increase strength by over 40%” • Ultra-premium • Improved energy and focus • Intensify energy

  3. Ingredients • Lean green green tea – “burns fat and maximizes performance” • Oolong tea • Caffeine – 200 mg • PEA (phenylethylalanine) – neurotransmitter resembling amphetamines in structure; can be addictive; found in chocolate; marketed to “reduce stress, enhance mood, and increase focus” • Synephrine – similar to ephedrine; not an approved OTC drug; aka Bitter Orange; marketed to “increase energy levels, suppress appetite, promote fat loss” • Isobutyryl thiamine disulfide – synthetic derivative of thiamine; may “improve fatigue, improve memory, reduce psycho-behavioral inhibition, and improve erectile dysfunction” • Raspberry ketones –  natural phenolic compound that is the primary aroma compound of red raspberries; no research showing benefits – ketone supplement marketed for “fat burning” and “weight loss” • Evodiamine – has been shown to reduce fat uptake in mouse studies; Neither its fat-burning effects in humans nor any potential side effects have been empirically established • Ginger root – used for nausea/indigestion • Bioperine – derived from black pepper extract; “nutrient absorption enhancer”

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