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Social Media Small Business Style: Johnny's Tavern

Johnny's Tavern takes the offline conversation online through social networks.

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Social Media Small Business Style: Johnny's Tavern

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  1. Social Media Small Business Style: Johnny's Tavern Johnny’s Tavern Alexis Ceule - @alexisceule CFCA Judy-Anne Goldman - @lacajag H&R Block Zena Weist - @zenaweist Sprint Jason Gertzen - @jginkc Integrating Client Relations with Online Media Hashtag: #kcbcs Twitter: Who’s talking? Twitter: About what?

  2. #kcbcs @AlexisCeule @JohnnysTavernPV

  3. <ul><li>Twitter </li></ul><ul><li>@JohnnysTavernPV – launched 11/20/10 </li></ul><ul><ul><li>Starter location - roll out to other restaurants later </li></ul></ul><ul><ul><li>1. Meeting the customer at the point of need </li></ul></ul><ul><ul><li>with relevant content </li></ul></ul><ul><ul><li>2. Build relationships - 85% of convos not branded </li></ul></ul>Focus Instant “In the Moment” Conversation #kcbcs @AlexisCeule @JohnnysTavernPV <ul><li>Twitter </li></ul><ul><li>@JohnnysTavernPV – launched 11/20/10 </li></ul><ul><ul><li>Starter location - roll out to other restaurants later </li></ul></ul><ul><ul><li>1. Meeting the customer at the point of need </li></ul></ul><ul><ul><li>with relevant content </li></ul></ul><ul><ul><li>2. Build relationships - 85% of convos not branded </li></ul></ul>Focus Instant “In the Moment” Conversation #kcbcs @AlexisCeule @JohnnysTavernPV

  4. 6. <ul><li>100+ qualified KC adult followers on Twitter </li></ul><ul><li>(qualified means 21+, Jayhawk fans, burger lovers, within the Metro and preferably near the Prairie Village location) and to increase fans on the established Facebook fan page. </li></ul><ul><li>2. Reward fans/followers/friends of JTPV on social networks with deals not offered to the general public in hopes they bring friends with them and return frequently. </li></ul><ul><li>3. Create overall awareness and interest in this particularly restaurant location and the entire Johnny's Tavern name. </li></ul>Goals #kcbcs @AlexisCeule @JohnnysTavernPV

  5. 7. #kcbcs @AlexisCeule @JohnnysTavernPV

  6. 8. #kcbcs @AlexisCeule @JohnnysTavernPV

  7. 9. #kcbcs @AlexisCeule @JohnnysTavernPV

  8. 10. <ul><li>Twitter </li></ul><ul><ul><li>577 Followers </li></ul></ul><ul><ul><li>1505 Tweets </li></ul></ul><ul><ul><li>52 Lists </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>281 Fans </li></ul></ul><ul><ul><li>50/50 </li></ul></ul><ul><ul><li>31% 25-34 </li></ul></ul><ul><ul><li>26% 35-44 </li></ul></ul><ul><ul><li>20% 13-17 </li></ul></ul>Stats to date #kcbcs @AlexisCeule @JohnnysTavernPV

  9. 11. <ul><li>Hashtags </li></ul><ul><li>#Kubball, BoulevardBeer, </li></ul><ul><li>#bestburger, #bacon…. </li></ul><ul><li>TwitterLocal </li></ul><ul><li>TwitterAnalyzer </li></ul><ul><li>TweetGrid </li></ul><ul><li>Facebook Insights </li></ul>Tools We Use #kcbcs @AlexisCeule @JohnnysTavernPV

  10. 12. <ul><li>Facebook Admin </li></ul><ul><li>Twitter Handle </li></ul><ul><ul><li>Think long term, short term & everything in between </li></ul></ul><ul><li>Negative comments as opportunities </li></ul><ul><li>Employees – Brand Advocates </li></ul><ul><li>Branding “Johnny’s Tavern” </li></ul>Challenges #kcbcs @AlexisCeule @JohnnysTavernPV

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