Facebook : How? And Why? For the Public Sector Dan Slee Comms2point0

1. Facebook: How? And Why? For the Public Sector Dan Slee Comms2point0

2. In 1982...

6. Greetings from Brisbane

7. In 2012...

10. http://www.flickr.com/photos/usnationalarchives/4272512102/sizes/l/in/photostream/http://www.flickr.com/photos/usnationalarchives/4272512102/sizes/l/in/photostream/

11. http://www.flickr.com/photos/garryknight/6818061369/sizes/l/in/photostream/http://www.flickr.com/photos/garryknight/6818061369/sizes/l/in/photostream/

13. Facebook: Why?

14. Social Media: Why?

15. Statistics... • 31 million on Facebook • Source: Facebook June 2012 20 million on Twitter • Source: Semiocast, January 2012 • 7.9 million on LinkedIn • Source: Umph, September 2012 • 10 million daily newspapers • Source: Wikipedia, February 2012

16. Via threeshipsmedia

17. Future of newspapers... “Many of those institutions are so mismatched to the task at hand that most of them face a choice, at best, between radical restructure and outright collapse.” - Clay Shirky, New York University (NYU) as a Distinguished Writer in Residence at the Arthur L. Carter Journalism Institute, December 2011

18. “People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.” - Adrian Short, web developer

19. Facebook: Stats http://www.flickr.com/photos/russbrady22/499107382/sizes/l/in/photostream/ Nb. Not everyone likes it

20. Facebook: Stats

21. Facebook: Why? http://visual.ly/facebook-vs-television

22. Facebook: Why? http://visual.ly/facebook-vs-television

25. Glasgow 524,420 in 10m

26. Glasgow 524,420 in 10m

27. Edinburgh 320,840 in 10m Glasgow 524,420 in 10m

28. Edinburgh 320,840 in 10m Glasgow 524,420 in 10m

29. Portree, Skye 1,740 in 10m Edinburgh 320,840 in 10m Glasgow 524,420 in 10m

30. Portree, Skye 1,740 in 10m Edinburgh 320,840 in 10m Glasgow 524,420 in 10m

31. Facebook: How?

32. Facebook: How?

33. Facebook: How? 44 pieces of strategy 7

34. 44 Share the sweets 1

35. 44 Who should use Facebook? 2 People should

37. inform communicate, listen so people can report problems to test the temperaturefor feedback to show people what your area looks like to answer problems to tell people that you don’t just do waste collection for grit alerts for crisis commsto show people you are human for every day things road closures medical advice fire alerts safety messages tide warnings, health warnings, for Q&A sessions, for driving traffic for showing pictures for praise for engagement for telling people you carry out noise tests on cockerels at 6amfor FOI requests for press releases for blogs for reminding people, for telling people useful things, for letting them know, 44 3 Twitter is not a golden bullet (but it is a bullet)

38. 44 Use many Facebook pages 4

39. 44 Don’t use 3rd party apps 5

40. 44 Be connected 6

41. 44 Go out onto Facebook 7

42. 44 Go out onto Facebook 7

43. 44 Go out onto Facebook 7

44. 44 Go out onto Facebook 7

45. Facebook: How? 5 fundamental rules of social media

46. 1. Be Social

47. 2. Be a Sharer

48. 3. Be Connected

49. 4. Be Timely

50. 5. Be Informative