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Dealer Presentation

Dealer Presentation. August 2010. Agenda – 45 minutes . Autocue’s Growth Strategy New Company Branding and Visual Identity What’s New for IBC Distribution Strategy Next Steps Q&A. Autocue’s Growth Strategy.

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Dealer Presentation

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Presentation Transcript

  1. Dealer Presentation August 2010

  2. Agenda – 45 minutes • Autocue’s Growth Strategy • New Company Branding and Visual Identity • What’s New for IBC • Distribution Strategy • Next Steps • Q&A

  3. Autocue’s Growth Strategy Outstanding performance has prompted further investment to fund our ongoing growth • Net profit up 80% year-on-year • Newsroom success in major broadcasters and universities • Growth in teleprompting revenues, with a very strong debut year from the Starter Series • Leveraged this success to secure significant additional investment to fund our growth strategy • Major investments in R&D, business development and marketing • 2-3 year growth strategy • Maintain our position as the teleprompting market leader • Become famous within the broadcast sector for more than just teleprompting • Leverage our core capabilities and technologies to reach new markets outside of the traditional broadcast sector

  4. New Company Branding and Visual Identity To help launch our strategy, we have a new logo and visual identity

  5. What’s new for IBC At IBC, we are planning to deliver a number of significant updates to our existing teleprompting, newsroom and scripting ranges • Re-launch of the Master Series teleprompter hardware to re-affirm our position as no.1 teleprompter manufacturer • New LED backlit monitor with unique, custom, slimline design, in-built cue light, inboard cable management • More substantial bracketry for more sturdy on-camera unit • Easily removable glass and hidden compartment for glass cloth and cleaner • Refresh of Autocue Newsroom and Scripting products (previously called QSeries) to maintain competitiveness and increase awareness • Addition of two-way web access • Windows 7 compatibility • Improved GUI • Addition of MOS interface to ENPS for electronic scripting mark-up tool (already works with iNews)

  6. What’s new for IBC We are also entering a number of new areas in the Broadcast market… • Standalone Linux-based video server aimed at the Video Tape Replacement market or as secondary application in larger broadcaster: • Competitor to Grass Valley T2 and other similar products • Price range of approx. £3k to £10k, shipping from October 1st • 3 standard packages but option to configure individual solutions • Mid-range reference monitors in £3-5k price bracket, competing with equivalent Sony, JVC, and Panasonic etc. • Currently developing a 24” and 42” to ship from early 2011, with further sizes to follow • Designed and manufactured a small handheld camera stabiliser (Autocue Glide) for DV cameras and DSLRs: • Equivalent to the Steadicam Merlin but cheaper (£549 vs. approx. £650)

  7. What’s new for IBC …as well as adding to our range for Starter Series customers in the wider Pro Video market • Two entry-level tripods • 1 x lightweight tripod with mid-range spreader, payload of up to 6kgs, and case = approx. £249, shipping from October 1st • 1 x heavyweight tripod with mid-range spreader, payload of 18kgs, and case = approx. £399, shipping from October 1st • Range of entry-level LED and soft box fluorescent lights • LED range: 1000 LED dimmable head (60W power consumption) with stand and case, 500 LED equivalent or 7.5W on camera 120 LED light • Soft Boxes: 4-head dimmable fluorescent softbox lighting (640W output, 32W power consumption) complete with stand and case

  8. Distribution Strategy It is vital that we put as much weight behind the new products as possible • Whilst in an ideal world we would want each of you to sell all of our new products, we understand that there might be conflicts with the ranges you already carry • These can be resolved on a case by case basis • Whatever we jointly decide on these new products, this will not affect any exclusive relationships we have with you for our existing broadcast products • We also know that the entry-level products like the Starter Series, camera support and lighting, are not a perfect fit for many of you • Only appeal to customers outside of the core broadcast market • Low value and margin products with no room for a service-led proposition • As we have learned from our work in the UK over the last year, it is essential to have a very broad exposure to this entry-level market • These entry-level products will be available to any of you that are interested • We will continue to offer a direct proposition, albeit at list prices • We will continue to add specific entry-level dealers, especially trying to convert those currently selling our competitors’ products

  9. Next Steps We ask that you allocate sufficient time with us at IBC to discuss the products in more detail, and help us launch successfully in your market • ASAP – contact simeon.pearl@autocue.co.uk to make an appointment to see us at IBC, or arrange a more detailed phone meeting if you are not attending • Post IBC – launch all the new products with your sales teams and customers as quickly as possible, letting us know if you need any additional support or information to make this happen • We will send you this presentation today and a new dealer CD via post after IBC with new price list, spec sheets, photographs etc etc.

  10. Your Q&A…

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