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Building a Guerrilla Marketing Plan. Dedication to Service. Goal : to achieve customer astonishment ! How can you improve your service? Listen to customers. Define “superior service.” Set standards and measure performance. Examine your company’s service cycle. Hire the right employees.
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Dedication to Service Goal: to achieve customer astonishment! How can you improve your service? • Listen to customers. • Define “superior service.” • Set standards and measure performance. • Examine your company’s service cycle. • Hire the right employees.