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Effective Guerrilla Marketing: Focus on Customer Loyalty to Boost Sales

Building a successful guerrilla marketing plan requires a strong focus on customer satisfaction. Companies that treat their customers poorly can lose 15% to 30% of their gross sales. Retaining existing customers is crucial; it costs five times more to acquire a new customer than to maintain a current one. Therefore, businesses must prioritize positive customer experiences to drive loyalty and boost revenue. By understanding customer needs and adopting creative marketing strategies, companies can build lasting relationships and achieve sustainable growth.

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Effective Guerrilla Marketing: Focus on Customer Loyalty to Boost Sales

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Presentation Transcript

  1. Building a Guerrilla Marketing Plan

  2. Focus on the Customer • Treating customers indifferently or poorly costs the average company from 15% to 30% of gross sales! • Replacing lost customers is expensive; it costs five times as much to attract a new customer as it does to sell to an existing one!

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