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August 4, 2010

August 4, 2010. Internship Presentation. Kathleen E. Kirk. Internship Elevator Speech. Company Snapshot. Strategic Advertising and Communications Firm in Houston, TX Approx. 60 Employees Over 25 years in Business

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August 4, 2010

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  1. August 4, 2010 Internship Presentation Kathleen E. Kirk

  2. InternshipElevator Speech

  3. Company Snapshot Strategic Advertising and Communications Firm in Houston, TX Approx. 60 Employees Over 25 years in Business Core Competencies: Digital / Interactive Media, Publishing, Merchandising, & Branding Clients include: Sysco Foods Jiffy Lube HP Methodist Hospital System American General

  4. ADCETERADigital 11 Employees Interactive Web Rich Media Digital Signage Motion Video Production Animation

  5. ADCETERA Executive Management Matthew Alberty Interactive Services Manager Michael Castillo Motion Director Dove Harrell Human Resources Mgr / Office Mgr Pagogh Cho VP, Innovation Scott Schafer VP, Digital Strategy

  6. Descriptionof Duties Research for 3 major projects ADCETERA TV content updates Compile assets for multiple projects Maintain and update ADCETERA’s digital library Test completed digital demos Conduct audience profiling research

  7. A Day In The Life

  8. Minor MajorProjects Projects ADCETERA TV Content Management Compile Assests (Digital Files) for Multiple Projects User Experience Presentation Photo Shoot Checklist Jiffy Lube Email Blast Design 2010 Salaries Grid Production Process Documentation Digital Signage Qualification Forms and Assessments Music Licensing Presentation

  9. Production Process Documentation Two Sectors Needing Documentation Video Production Animation Research Interviews Documentation Planning (70%) Day of the Shoot (10%) Post-Production (20%)

  10. Music Licensing Presentation How Music Licensing Works Good, Better, Best Scenarios Contacts From Third Parties A Fast How-To Guide Currently Use: FirstCom New Providers: PumpAudio & Muzak

  11. Digital Signage Assessments Measure Client Interest Assess Client Capacity Pre-Qualification Survey Technical Capabilities Budget Assessment/Discovery Survey Content Support Network Audit

  12. Successes Weekly Meetings With My Supervisor Music Licensing Presentation (Education) Completed 4/5 Personal Goals Attended Company Wide Events How An Agency Works

  13. Challenges Finding Work To Do During Periods Of Lag Accepting Criticism Early On Hands Off Management Style No Deadlines Morning Meetings – Realizing My Place

  14. What’s Next? Interviews Set Up For The Fall Will Apply For Fellowships With Major Ad Networks (Post Graduation) Subscribe To Advertising Journals Member of Austin Ad Fed – Attend Events

  15. Discussion

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