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How Smart Phones change mobile Networks for ever… David Owens Network Performance Manager, Telefonica O2

How Smart Phones change mobile Networks for ever… David Owens Network Performance Manager, Telefonica O2. Areas we are covering. Apple Re - invents the phone in 2007!. Every once in a while a revolutionary product comes along that changes every thing! Wide screen iPod with touch control

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How Smart Phones change mobile Networks for ever… David Owens Network Performance Manager, Telefonica O2

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  1. How Smart Phones change mobile Networks for ever… David Owens Network Performance Manager, Telefonica O2

  2. Areas we are covering

  3. Apple Re - invents the phone in 2007! • Every once in a while a revolutionary product comes along that changes every thing! • Wide screen iPod with touch control • Revolutionary mobile • Break through internet communication device • iPod + Phone + Internet are you getting it! • And they called it the iPhone • Apple had reinvented the phone, and we all know that now. • Key to Apple’s success was it made the iPhone both easy to use and smart

  4. The Perfect Storm… • The iPhone made using the internet really easy and fast… • Break through App Store started to give customer easy ways to tell there friends what they were up to. • Coupled with all you can use data tariffs • Social Networking was born • This created a storm of access attempts • And lots and lots of traffic 

  5. Smart phones are driving radical data traffic growth Date Traffic Grew really fast ~33 times since June 2008 . . . Data Traffic continues to growth at a pace, doubling approximately every 6 months

  6. Impact on the London network 2009 • Data traffic growth started to impact voice calls… • Data performance falling below target… • We were receiving negative comments in press • Customer satisfaction levels questioned • O2 wanted to give our customers the network they deserved • We needed to get the right capacity in the right places for our customers.

  7. Advanced thinking in 2009 – the smart phone paradigm shift

  8. Pioneering new Offload strategies… New solutions allow us to understand traffic & performance to a building resolution. Data traffic hotspot at UCL student lodgings. First UK operator to rollout 6 sectors sites: 40% capacity uplift, 25% more connections Microcell must be close to the source of traffic, giving 250% capacity uplift per square kilometer • O2 task force established– trialling new ways of working. • Nominated for 2010 Global Telecoms Business Innovation Award. • The programme continues to push new boundaries… • Understand & solve complex areas, challenging radio environments • Huge flow of people at rush hours • High numbers of VIP corporate customers

  9. O2UK Radio Network Evolution 2008-2015 2009: 1st UK and TEF Operator to Industrialise 6 sector sites for 3G 2009: 1st UK and TEF Operator to Industrialise Microcell for 3G 2009: 1st UK and TEF Operator to launch LTE2600 trial network 2010: 1st UK and TEF Operator to launch UMTS900 trial network 2010: 1st UK UK and TEF Operator to make LTE800 call 2011: 1st UK UK and TEF Operator to commercially launch UMTS900 service 2011 Plans: Wi-Fi, Femto, HSPA+(21&42Mbps), LTE2600 London trial, Metrocells

  10. O2UK Radio Network 2010 (Single Layer 3G) Limited to 7 macrocells within 1x1km area 2100 MHz (1) – 1st carrier 3G Macrocell 2100 MHz (2) – 2nd carrier Confidential REC/09/099, Draft B, 17/12/09 Slide 10

  11. O2UK Radio Network 2013 (Heterogeneous 3G/4G) Macrocell Busy areas require 50m radius microcells All microcell deployed with 4 carriers (2xU2100, 1xU900 & 1xLTE2600). Limited to 7 macrocells within 1x1km area Busiest 200x200m area requires 6 microcells plus 3 carrier picocells/public femto cells Microcell range limited to 150m due to building loss and corner loss Microcell 2100 MHz (1) 900 MHz (1) 2600 MHz Picocell Confidential 2100 MHz (2) 900 MHz (2) REC/09/099, Draft B, 17/12/09 Slide 11

  12. Small Cells, Femtocells & Wi-Fi Small Cells are required to cope with x5-10 capacity requirements 2011: O2 Wi-Fi – Free Public Wi-Fi deployment 2011: VIP/SME Femtocell Pilot, Corporate Trial 2011: Metrocell (Public Femto, Street Furniture 3G/4G Trial) 2012: Metrocell deployment

  13. Preparing for The Mobile Data OlympicsHow we’ve tackled it SECTOR 1 SECTOR 2 SECTOR 3 S16 Target: Increase Twickenham bowl coverage from 4 to 30-40 sector (x10 capacity) S 4 • TwickenhamRugby Stadium, West London is our Proving Ground. • Solution: Higher order sectorisation within Stadia - another first in the UK • Result: A template from which we can confidently build high capacity solutions at all key Olympic venues SECTOR 17 SECTOR 18 SECTOR 19 S 30 S 20 C42203 S2 C42206 S2 C47295 S2 S 15 L5 S 5 S 29 C42203 S3 S 21 4 sectors L4 C42204 S1 C42204 S2 S 14 S 6 S 28 S 22 S13 30+ sectors C42206 S1 C42203 S1 S7 S 27 S 23 SECTOR 26 SECTOR 25 SECTOR 24 S12 S 8 C42206 S3 C42203 S3 SECTOR 11 SECTOR 10 SECTOR 9

  14. LTE London Operational Trials 2011 Smaller cells for 3G are the future. Backhaul is the problem. LTE to be trialled as a solution to small cell (2G/3G/4G) backhaul. Friendly Users LTE trial will allow backhaul of O2 Wi-Fi hotspots in 2011. All they’ll need is a power socket (literally plug & play) O2 Femto Target high data uses/corporates in Central London to offload data from 3G LTE is the future, but handsets/traffic will take time to come. However can make it sweat from day 1 and offload our 3G network through novel 2G/3G offload techniques as described above - to be trialled in 2011

  15. O2 network coverage

  16. It was nice to get a pat on the back, but the hard work continues…

  17. Key thoughts • Apple did reinvent the Phone… • Smart phones, App & Social Networking have changed the mobile industry forever… • 3G will continue to evolve to deliver faster speeds – but user experience is key • Location-aware data provides customer-centric decision making & network performance maximising network investment • Need to push the technical boundaries for ours customers • We now have new technology to take our performance from cell level to building resolution, and this will be key capability for the future data needs of our customers…

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