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The Evolution of Journalism in a Massively Interactive World

Explore the transformative impact of Alternate Reality Games (ARGs) on modern journalism, delving into the challenges and successes of engaging a splintered audience in a collaborative storytelling environment. Learn valuable lessons from ARGs and how they have reshaped the media landscape.

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The Evolution of Journalism in a Massively Interactive World

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  1. Photo: TwOsE Massively Multiplayer Journalism Five lessons from ARGs

  2. Photo: SkyWhisperer • Declining revenues • Splintering audience • Transformed media ecosystem • Everyone a broadcaster

  3. Photo: David Winnie

  4. Photo: Megadem

  5. Totally blogging this Picture-msg to my GF <3 Photo: unsure shot I’m in ur crowd, facebookin’ ur speech Shooting for College paper What do we do with this?

  6. Photo: Hirsute Ursus

  7. The Fire Hose Problem.

  8. MASSIVELY INTERACTIVE

  9. “Why ARGs Don't Work” “ARGs that HAVE worked are social media. NOT GAMES.”

  10. Photo: thinkorthwim.com Collective Intelligence

  11. Networking • Challenge structure • Platform agnosticism • Collaborative storytelling • Interactivity

  12. Networking Photo: Ayres no Graces

  13. Challenge Structure Photo: sidehike

  14. ? Platform Agnosticism

  15. Collaborative Storytelling Photo: Thomas Roche

  16. Interactivity

  17. philip.trippenbach [at] bbc.co.uk trippenbach.com

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