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Explore the transformative impact of Alternate Reality Games (ARGs) on modern journalism, delving into the challenges and successes of engaging a splintered audience in a collaborative storytelling environment. Learn valuable lessons from ARGs and how they have reshaped the media landscape.
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Photo: TwOsE Massively Multiplayer Journalism Five lessons from ARGs
Photo: SkyWhisperer • Declining revenues • Splintering audience • Transformed media ecosystem • Everyone a broadcaster
Totally blogging this Picture-msg to my GF <3 Photo: unsure shot I’m in ur crowd, facebookin’ ur speech Shooting for College paper What do we do with this?
“Why ARGs Don't Work” “ARGs that HAVE worked are social media. NOT GAMES.”
Photo: thinkorthwim.com Collective Intelligence
Networking • Challenge structure • Platform agnosticism • Collaborative storytelling • Interactivity
Networking Photo: Ayres no Graces
Challenge Structure Photo: sidehike
? Platform Agnosticism
Collaborative Storytelling Photo: Thomas Roche
philip.trippenbach [at] bbc.co.uk trippenbach.com