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Unlocking Cross-Media Strategies: Advances in XML, XQuery, and Digital Product Creation

Join Andrew Grygiel, VP of Marketing and Development, at the Gilbane Conference in San Francisco from April 10th to 12th to explore transformative technologies, techniques, and concepts in cross-media strategy. Discover the pivotal role of XML and XQuery as essential tools in digital product creation. Learn about the separation of form and content, metadata management, and enrichment of content for better contextualization. Engage in activities that focus on integrating diverse content to enhance application development and accelerate product creation.

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Unlocking Cross-Media Strategies: Advances in XML, XQuery, and Digital Product Creation

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  1. Unlock Content™ Cross Media Strategy I: Tools & Technologies Gilbane San Francisco – April 10th – 12th Andrew GrygielVP Marketing & Marketing Development

  2. Topics • Important technologies, techniques and concepts • XML • XQuery • Digital Product Creation

  3. XML: The Fundamental Enabler • Separation of form and content • <title>, <link>, and <description> • Not <bold> and <italic> • Ideal repository / archive format • Open, standard, human-readable, presentation-neutral • Use markup to denote many different things • Metadata: <author>, <pub-date> • Structure: <section>, <caption>, <citation>, <footnote> • Entities: <person>, <place>, <thing> • Facts: relationships between entities • And much more: molecules, diseases, concepts, sentiment, parts-of-speech, coordinates, ...

  4. XQuery • XML Query language (XQuery) • Designed specifically for querying XML • Kind of SQL for XML • Recently became an approved W3C standard • De-risk: use, acquisition from small suppliers • Reflects the XML bifurcation • RDBMS vendors: data-centric implementations • XML content server vendors: content-centric implementations • Poorly named: much more than a query language • Programming language for building XML-based web applications

  5. Digital Product Creation: Traditional • Decide what you want to build • Round up content for it • From inside the organization • License from outside if necessary • Normalize that content • Get it to one DTD or schema • Build application / delivery system from scratch • See if it works App All fixed cost

  6. Digital Product Creation: New • Round up all your content • Semi-normalize it • Create platform to accelerate new product creation • Decide what you want to build • License additional content if needed • Clean-up and enrich to enable the app • Build application / delivery system on the platform • See if it works App App App ●● Platform Use platform to reduce marginal cost of applications

  7. Digital Product Creation Activities • Integrate • Of internal, licensed external, and possibly Internet content • Enrich • From basic clean-up to advanced entity, fact, concept, and sentiment extraction • Contextualize • Creation of content applications that don’t just provide information • But instead help a known role accomplish a known task

  8. Integrate: Oxford’s AASC

  9. Integrate: O’Reilly SafariU

  10. Enrich: Intelligence Demo Fact extraction (relationships between entities) <inxight:travel> <inxight:person confidence="100">President Nixon</inxight:person> went to <inxight:city confidence="100" latitude="39.928888" longitude="116.388333">Beijing</inxight:city> for a week early in <inxight:year confidence="100">1972</inxight:year>, meeting <inxight:person confidence="90" reference="person5">Mao</inxight:person> as well as <inxight:person confidence="90">Zhou</inxight:person>. </inxight:travel> Also have sentiment extraction, concept extraction, entity extraction, part-of-speech extraction, … (“a boy and his algorithm”)

  11. Contextualize: Elsevier PathCONSULT For pathologists doing differential diagnosis

  12. Resources • Querying XML • Melton and Buxton • Mark Logic CEO blog • http://marklogic.blogspot.com • Discovering XQuery blog • http://xquery.typepad.com • CMS Watch • www.cmswatch.com • Text Technologies, DBMS2 • www.texttechnologies.com • www.dbms2.com • XML and databases • http://www.rpbourret.com/xml/xmlanddatabases.htm

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