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SEM – A UK Perspective

Session T1.10 Tuesday 08:15 AM - 09:15 AM204B. SEM – A UK Perspective. Philip Henry. Overview. UK HE – facts and figures UK HE – current context SEM – US-style SEM – UK-style? Opportunities? Questions?. UK HE Facts and Figures. Majority ‘public’ institutions

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SEM – A UK Perspective

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  1. Session T1.10 Tuesday 08:15 AM - 09:15 AM204B SEM – A UK Perspective Philip Henry

  2. Overview • UK HE – facts and figures • UK HE – current context • SEM – US-style • SEM – UK-style? • Opportunities? • Questions?

  3. UK HE Facts and Figures • Majority ‘public’ institutions • 8 ‘private’ institutions out of c 175 • c 2.3m students • c 1.8m undergraduates • c 0.5m postgraduates • c £29b income • c £28b expenditure

  4. UK HE Context • Move from an ‘elite’ to a ‘mass’ system • UG Admissions ‘Clearing’ House (UCAS) • 3 year full time degree • 1 year full time taught masters • 3 to 4 year full time PhD • Major reduction in public funding • £9,000 tuition fees • Easing of controls on UK/EU UG recruitment • Almost a ‘market’? • Major focus on international students

  5. UK HE Income by source

  6. UK HE Tuition Fees over 50 Years 1962Mandatorymaintenance grants introduced to cover tuition fees and living costs 1989Grants frozen and student loans introduced 19981997 Dearing Report used to introduce annual tuition fee for England of £1,000 2006Students starting university become the first to be charged the higher £3,000 fees 2012Following Lord Browne’s 2010 report, Universities in England can charge tuition fees up to £9,000 per year

  7. Impact of higher tuition fees?

  8. Impact of higher tuition fees?

  9. UK Transnational Education

  10. UK Transnational Education

  11. UK Transnational Education

  12. Major UK International Markets

  13. To summarise … • Changed from an inward looking elite system to an outward looking mass system • Widening participation/Social mobility v Quality • £9000+ tuition fees and some movement towards a real market • Growing reliance on transnational education to offset the public funding shortfall • Assumptions about stable ‘home’ recruitment • Paradigm shift yet to be acknowledged fully

  14. US SEM … • Mature concept • Well developed research and literature • AACRAO SEM Annual Conference • AACRAO SEM Endorsement Program • AACRAO SEM Quarterly • AACRAO SEM at Regional Meetings • It’s a way of life …

  15. AACRAO SEM For more than 20 years, AACRAO's SEM Conference has been the leading venue for investigating the most pressing SEM issues affecting higher education. The sessions and the workshops at the meeting will help you anticipate challenges and implement forward-looking solutions on a wide range of issues such as: • Holistic admissions • Use of technology as an integral part of enrollment strategy • Focus on international student recruitment and other new markets • Attention towards life-long learning • Competency-based assessment • Enhancing diversity We invite you to join us in October to continue the conversation about SEM's role on your campus.

  16. AACRAO SEM Strategic Enrollment Management Endorsement Program AACRAO's Strategic Enrollment Management Endorsement Program (SEM-EP) provides a well-defined, self-paced professional development program and career advancement track for in-service enrollment service professionals. For the individual, completion of the program is a valuable addition to a resume and a formal recognition by AACRAO regarding professional readiness to meet current and future challenges in the field. For the institution, the program will offer a better way to evaluate the preparedness of prospective employees for SEM positions.

  17. UK SEM … • Recruitment and Retention • Informed by PIs and Sanctions • No ‘real’ market to date • League tables - student ‘experience’ • Some ‘Islands of Excellence’ • Research and literature on retention • Lack of integration and cohesion • Lack of good or relevant data • There’s a very long way to go …

  18. UK Registration – What??!! • We’ll be in touch with you … • Mail the forms and stand in the queues • Mail the forms and stand in the queue • On-line/fill in some forms and stand in the queues • Web registration and stand …

  19. UK SEM – The Reality? • Outdated thinking • Outdated technology • Student tuition fees – a game changer • Student as a consumer • Student as a litigant • Student centredness?! • Competition - at last?!

  20. UK HE - Drivers for change • Regionalisation of UK • £9,000+ tuition fees • Relaxation of Home/EU intake controls • Approaching a ‘market’ situation • Growing number of private providers • National Student Survey • League tables - student ‘experience’ • Home Office/UKVI immigration policies

  21. UK Immigration Changes • Home office wins the battle with the Treasury • Immigration a major political issue • Students included in the immigration figures • Government to reduce to ‘tens of thousands • New ‘Points Based System’ for immigration • Tier 4 visas main route for full time students • Universities ‘licensed’ to ‘sponsor’ Tier 4 students • Universities have onerous sponsor obligations with licences at risk if these aren’t met

  22. UK SEM – Opportunities • £9,000+ tuition fees • Graduate employment prospects good • Approaching a ‘market’ situation • Can’t assume ‘home’ means ‘home’ • Getting a better handle on data • Understanding the real costs of non-completion and recruitment • ‘Joined-up’ systems and processes

  23. UK SEM – Opportunities • ‘Success’ as a focus … • Successful early interventions • Successful communications • Successful outcomes … all of them • Successful use of new technologies • Successful strategies that empower students and staff

  24. UK SEM – Opportunities • Successful use of new technologies • Cloud based services • Effective integration of key systems • Building a comprehensive digital profile • Proactive reporting to support effective and timely interventions • Regulatory compliance • SEAtS Software taking a lead in the UK

  25. SEM – a tool for cultural change? • Understanding data/systems/processes • Teamwork across the University • Using 21st Century technology/vendors • Improved communications • Plan – the strategic approach • Look - no silos (well, fewer)! • Genuine long term thinking • CRADLE TO ENDOWMENT …

  26. Philip Henry E-mail: p.henry.p@gmail.com Tel: +44 (0) 7759 530196

  27. Questions

  28. UK HE – Information Sources Higher Education Academy https://www.heacademy.ac.uk/ Higher Education Funding Council for England http://www.hefce.ac.uk/ Higher Education Statistical Agency http://www.hesa.ac.uk/ Universities UK www.universitiesuk.ac.uk/ Quality Assurance Agency http://www.qaa.ac.uk/

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