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Albert Bandura (1961 )

Albert Bandura (1961 ). Social Learning Theory ‘ Bobo Doll’ Transmission of aggression through imitation. AIM. To show that children can learn aggressive actions through imitation. 72 Children, 36 boys and 36 girls were divided into three groups.

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Albert Bandura (1961 )

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  1. Albert Bandura(1961) Social Learning Theory ‘Bobo Doll’ Transmission of aggression through imitation

  2. AIM • To show that children can learn aggressive actions through imitation.

  3. 72 Children, 36 boys and 36 girls were divided into three groups. In the aggressive condition, an adult model entered the room and began to play with the toys. The model behaved aggressively to the Bobo doll, kicking it and hitting it with a mallet. In the non-aggressive condition the model played with the toys nicely and ignored the Bobo doll. In the control condition there was no adult model. The children were then taken into a room with attractive toys in it, but not allowed to play with them. This produced mild arousal (annoyance) Finally, the children were taken into a room with toys and a Bobo doll in it, allowed to play and their behaviour recorded. PROCEDURE

  4. RESULTS • Children in the aggressive condition were much more likely to play aggressively with the Bobo doll, than both of the other two groups of children. • Gender?

  5. CONCLUSION • Aggression can be taught through imitation, by observing aggressive models. • This has implications for media violence. • Role of Parent? Behaviorism? English soccer hooligans.

  6. Strengths This is a classic study. As a controlled experiment, it is reliable, as it can be replicated. Has many important real world implications. Weaknesses Ethics!!! Lacks validity as the situation was artificial and the children were aware they were part of a study – this could have led to demand characteristics. The presence of the mallet may have led to the weapons effect. Many argue that even young children know the difference between play or fantasy violence and the real thing. Evaluation

  7. clips • http://www.youtube.com/watch?v=lCETgT_Xfzg • http://www.youtube.com/watch?v=5xlaAkD15Gk&feature=fvwre

  8. Conditions for modeling • Attention • Retention • Motor Reproduction • Motivation

  9. Reciprocal Determinism • Environment influences behavior. • Behavior influences environment Environment, behavior, and psychological processes work together

  10. Self-Regulation • Standards/Goals • Self-Observation • Self-Judgement • Self-Reaction • REWARD SELF

  11. EDUCATIONAL IMPLICATIONS • GROUP WORK • CONSEQUENCES • SHAPING • MODELING BEH • MODELING WORK • LEARNED HELPLESSNESS • REALISTIC EXPECTATIONS • BEHAVIOR CONTRACTS

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