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Social Media Marketing

Learn to create a successful blog and drive engagement with Dr. C's top 10 blog tips. Gain insights on blogging, target audience, and setting objectives for your social media strategy. Start by setting up your business and sharing valuable resources. Email your links and upload your Jing movie by the deadline. Improve your blog's usability with widgets, polls, and engaging content. Maximize engagement by sharing value-adding resources and interacting with your audience positively.

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Social Media Marketing

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Presentation Transcript

  1. Social Media Marketing Lecture 2 Blogging

  2. Jing Demo • Demo of 3’ video creation on Jing

  3. Setup Your Business • Write a one page business overview • Select a product/service category • Create brand name • Define target audience • Set Objectives for your SM • Use the above as your first blog post

  4. Setup Your Business • Email me (coursari@msu.edu) with subject SMM your links to: • Facebook Profile & Page • Twitter • LinkedIn • Blog URL • Share a dropbox folder • Register here: http://db.tt/RqMl3PT • Upload Jing movie by Friday March 2 23:59

  5. Blog Example

  6. Our Course Blog • http://iesegSMMss12.wordpress.com/

  7. Blogging Checklist • Posts & Comments • Tags / Tag Cloud • Twitter • Blog Stats • Akismet • Blogroll / Links (with images) • Polls • Calendar • Pages

  8. Dr. C’s Top 10 Blog Tips • Post regularly • Breaking News (& news coverage) • Photos & Videos • Interviews (experts, board members, community) • Allow comments & Reply - Positively / adding value • Link to other SM (get more fans & followers) • Share value-adding resources

  9. Dr. C’s Top 10 Blog Tips • Have a Usable Design - Easy to Use, Useful, Attractive, & Appropriate • Use Widgets • Allow sharing • Provide email updates & Setup RSS feed • Use Polls to drive up interactivity/engagement • Ask supporters to donate

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