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SOFRECOM media expertise A short story about Orange TV experience

SOFRECOM media expertise A short story about Orange TV experience. Sofrecom: the Orange consultancy for operators , with more than 45 years of experience. 45 years of experience in managing major projects for over 200 operators & Orange subsidiaries. Networks. Communi-cation technologies.

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SOFRECOM media expertise A short story about Orange TV experience

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  1. SOFRECOM media expertiseA short story about Orange TV experience

  2. Sofrecom: the Orange consultancy for operators , with more than 45 years of experience 45 years of experience in managing major projects for over 200 operators & Orange subsidiaries Networks Communi-cation technologies Subsidiary of Orange Group, the 5th largest world class operator Value added services Customer relationship manage-ment Operator’s core fields marketing Presence in over 100 countries, with a subsidiary in INDONESIA since 1994 A certified company: ISOS 9011:2008, ethic intelligence … Multimedia & IPTV services Media & advertising New operator’s intervention perimeters A end-to-end approach, with a deep knowledge on project management Content strategy Health 1,300 consultants, focused on value creation for telecom operators Machine to machine Customer experience Social networks 2

  3. Who we are An extended network of partners to deliver the best solutions on the market A world leader in Telecommunica-tion consulting A broad international culture with over 30 nationalities represented 45 years of experience in managing major projects for over 200 operators Subsidiary of Orange Group, the fifth largest world class operator Presence in over 100 countries, 8 local offices worldwide Who is Sofrecom ?

  4. A recognised expertise International references A reliable think factory A perfect knowledge of your issues More than 10 years experience in innovative services A team of 60 consultants with multiple backgrounds France Telecom Group economic intelligence for more than 20 years

  5. Operator’s core fields marketing Customer relationship manage-ment Machine to machine Social networks A perfect command of all innovation key fields Multimedia & IPTV services Communi-cation technologies Media & advertising Networks Health New operator’s intervention perimeters Content strategy Value added services Customer experience

  6. ...Innovation Anticipation... Our know-how to your service Market evaluation Design Feasability Services conception Development Market Intelligence Think Build Opportunity Partnerships Run Operational marketing Maintenance Evolution Deployment Distribution

  7. The THINK phase

  8. Newsletters, key factors, key indicators • Focus on actors / countries / products / services • Websites animation • Benchmark • Panoramas • Dashboards • Market evaluation and sizing • Marketing studies • White paper • Design Moodboard • Recommendations • Strategic studies • Position paper • Business plan Custom-made studies To make the right decisions Information collect and filtration Know / Strengthen Compare Analyse Decide

  9. Launch assistance and support Développement Tests / Focus groups Our teams get involved on the entire project or step in on parts of the service, depending on your needs Templates conception Specifications and ergonomic Use scenario Product definition / Market study Innovative services To stay ahead of the competition • 24/24 actu • Videoparty • EPG • Androïd VOD application

  10. Methodology to build a content offer There are four main topics to address: Definition of the service and the offer: Market study Business model Design of the offer Definition of the content Line up Business model Negotiation guidelines Content negotiation Technical issues Service platform Player Selection of terminal Network Launch: Distribution model Promotion Training Roadmap of services

  11. How to build a service and content strategy on multi screen Content format availability the operator Content offer definition -Targeted customer -Services • Platforms • Content line-up Catalogue availability Content owner priorities Market Survey tasks Analysis of the current the operator position Business models definition Content structure definition Distribution models definition Permanent ajustement Technical complexity Local adaptation Right confusion issues • Content owners feedback demand to permanently adapt our offer: how to manage this constant adaptation without losing our targeted service? • How to ensure to get local version : censorship input & subtitles? • How to answer to technical questions? • What kind of content format to collect? • What content to choose? • What right windows to priorise? The Sofrecom’s expertise is based on audiovisual multi-services definition from an operator point of view mixing the technical complexity, the content sourcing and the different business models. Sofrecom’s value the operator validation points

  12. Example of a services road map Mobile iPhone, Androîd Others Smart Tv, iPad Basic package 20 channels Interactive TV on iPad Live channel distribution Premium bouquet distribution Catch-up News, comedy T-VoD Short programs Etisalat video on demand Kid’s, Series, Arabic S-VoD S-VoD offer on Smart TV & iPad Free offer Third party services Web services Time frame proposal Launch + 6 months + 1 year + 2 years

  13. Services conception • Video Party • EPG • Androïd VOD • 24/24 actu

  14. Etisalat: Multi screen content offer and strategy Customer: Etisalat Year: 2010 Duration: on going Country: UAE, Pakistan, Egypt Sofrecom Service Benchmark 11 operators on their content offer: Live TV VoD Catch-up 4 screens Best practises on content services Assessment on existing contracts and gap analysis Design of a multi screen content offer Support for content negotiation Building business model Recommendation on technical constraints Key expertise Content strategy and business models Content negotiation Audiovisual technical analysis • Launching a multi screen content offer on multiple countries

  15. Sofrecom IPTV and Multiplay references Siminn, Content strategy definition Objective, support to content editorial and strategy Customer: Iceland Telecom-Siminn (Incumbent) Year: 2006/2007 Duration : 5 months Country: Iceland Services Identification and analysis of Siminn position on content and editorial line Support to the creation and organisation of a content division (subsidiary) inside Siminn Organise a workshop on content rights: law, negotiation, rules Key expertises Content strategy definition content service definition content negotiation • assessment and strategic recommendations for evolving the position of an operator in a mature market

  16. The BUILD phase

  17. Orange IPTV: management of various technical projects Customer: Orange Content, Network & Operation Divisions Year: 2005-2008 Duration: 4 years Country: France, Poland, Spain, UK Sofrecom Services Technical assistance on Orange TV MPEG-4 HD migration project Project management Platform and middleware Project management on the evolution of the orange IPTV Middleware Livebox Project management on the evolution of the orange home gateway Assistance to launch IPTV services in Spain , Poland, UK, Slovakia Service Assistance Quality of Services improvement study and assistance Key expertise Project management, technical expertise and engineering skills, IP networking/multicast/real time skills, QoS on IP network skills, IPTV head end architecture and implementation skills, IPTV middleware skills,… • Europe-wide: improving quality for 4 millions users

  18. Orange VoD on PC: project delivery Customer: Orange Content Division Year: 2005-2007 Duration: 3 years Country: France Sofrecom Service To start and manage the Orange Internet VoD project To define the marketing strategy, to conceive the video on demand service on the web for Orange France To define the service functional specifications To follow-up and to validate the distribution platform development To launch the service in early 2006 Key expertise Project management Video on demand technology on the web, Download & streaming technology, Position of content owners on security need, DRM technology. Audiovisual application software Portal and content presentation, animation, edition  France: nationwide launch within 9 months

  19. Orange Hybrid TV: design and project delivery Customer: Orange Content Division, Orange Marketing Group Year: 2006-2008 Duration: 2+ years Country: France, Poland, Spain, UK Sofrecom Service Corporate strategic marketing: to position an innovative triple play offer on the French market To define the technical guidelines and specifications of the service and of the STB terminal At the operation level : country coordination, project leadership management, marketing coordination – technical implementation follow-up Key expertise Strategic marketing Operational marketing Project leadership management Technical management (TV & VOD) Content definition (TV &VOD)  France and Poland: Nationwide launch within 1 year  More than 3 millions boxes deployed

  20. Orange TV: Mobile TV Customer: NSM (Mobile TV), Year: 2007 - 2008 Duration: 1 year Country: France, Poland, Spain, UK (orange footprint) Sofrecom Service Projects Coordination and support for roadmaps To Ensure projects deadlines, to prepare reporting and to support the Mobile TV product board. To Support team and project managers regarding the project management tools and procedures used by the Orange Labs. Help for leveraging contacts, process, maintenance of international stakeholders Benchmarks and studies around mobile TV : Mobile TV in Orange European countries: overview of the audiovisual and Mobile TV markets in the Orange footprint Mobile TV User interface trials : test of usability and overview to main features provided by mobile operators Catch-up TV main players review : Rai Click, Home Choice and HBO Dedicated mobile TV channels: overview to the first mobile TV channels made for mobile Key expertise Project Management Orange Mobile TV strategy Mobil TV marketing intelligence • Europe wide: deploying Orange TV service on mobiles

  21. Objective: maintenance and optimisation of IPTV solution Customer: Andorra Telecom Year: 2009-2012 Duration: yearly maintenance Country: Andorra Sofrecom Services Hotline level 2 Technical support IPTV services platform optimization and extension (Middleware, VoD, head-end, CA/DRM…) Key expertise IPTV service platform architecture IPTV technical expertise Business offers Project Management SOM IPTV: outsourced management  Andorra: maintenance and evolutions of an end-to-end IPTV system

  22. Sofrecom IPTV and Multiplay references Disneyland Paris, TVoDSL Objective: TVoDSL service design of Disneyland Resort Paris hotels. Customer: Disneyland Paris (Hospitality) Year: 2005/2007 Duration: 2 year Country: France Sofrecom Service TV service composition Design of the access and interactive portal Platform development and installation Forecast evolution towards VoD, on-line gaming, Disneyland resort information and interactive services… Key expertise Technical architecture of the service platform, interactive mosaic, ergonomic, set top box, channel bouquets, VoD, content security • adaptation and deployment of an IPTV system in hotels

  23. Sofrecom IPTV and Multiplay references Solidere, Technical support on IPTV Launch Objective: Project office set up and technical assistance to launch the IPTV-VoD service in Beirut over FTTx network. First Viaccess card less CAS launch in the world Customer: Solidere (Real Estate) Year: 2007/2008 Duration: 1 year Country: Lebanon Sofrecom Services Pre sales assistance Project coordination Technical assistance Network engineering rules CPE specifications Technical solution installation & validation Technical, marketing & content management training OSS/BSS interface specification Platform installation Key expertises IPTV technical expertise, Business offers Project Management • deployment of an IPTV system in a real estate environment

  24. They trust us already

  25. APPENDIX

  26. Compare Dashboard

  27. Analyse Design Moodboard Interactive PowerPoint

  28. Decide Position Paper

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