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Radio Content Analysis 101.3 WWQQ

Radio Content Analysis 101.3 WWQQ. Maghan Gerrald Maria Giandomenico Mark Miller. About WWQQ…. Owned by Cumulus Media www.wwqq101.com Format: Country. Target Audience….

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Radio Content Analysis 101.3 WWQQ

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  1. Radio Content Analysis 101.3 WWQQ Maghan Gerrald Maria Giandomenico Mark Miller

  2. About WWQQ… • Owned by Cumulus Media • www.wwqq101.com • Format: Country

  3. Target Audience… • Target audience is primarily adult male. Ads on their website are targeted towards men, such as the two shown here, Buffalo Wild Wings, Nascar, and Briggs Equipment.

  4. WWQQ Content Analysis

  5. Station Contests… • Megaticket Give-away • Church’s Chicken • CMT Awards Tickets • Kodak Camera Give-away • CD Give-away

  6. Commercials • Car Ads- 14 • Restaurants- 4 • Phone Co.- 2 • Other Regional- 13 - Azalea Fest - Watermark Marina of Wilm. - Cape Fear Yacht Sales

  7. Station Spots • Weather- 6 • Time Saver Traffic- 3 • Station ID- 28

  8. Artist Breakdown • Female Artists: 8 • Male Artists: 28 • Recurring Artists: -George Strait -Tim McGraw • Recent Songs (Top 40 Country List)

  9. DJs • 10-11am Bridgett Banks - goofy, upbeat • 2- 3 pm John Stevens - happy, laid-back • 6-7 pm (Fill-in) -didn’t say much at all • Nighttime- Lia Knight

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