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CAMPAIGN STRATEGIES

CAMPAIGN STRATEGIES TRUMAN-DEWEY RACE - 1948 EFFECTIVE BARNSTORMING 1948 NOBODY LIKED TRUMAN!

JasminFlorian
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CAMPAIGN STRATEGIES

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  1. CAMPAIGN STRATEGIES

  2. TRUMAN-DEWEY RACE - 1948 EFFECTIVE BARNSTORMING

  3. 1948

  4. NOBODY LIKED TRUMAN! • Truman was a nobody from Missouri who’d become Pres. after FDR died. He’d dropped the atomic bomb and started the Cold War, Marshall Plan, Korean War, etc. He had none of FDR’s charisma, polish or sophistication. • Thomas Dewey was considered a shoo-in. He was a popular Republican Governor of New York, had been a tough prosecutor. Movie-star looks. • Considered the election his to lose.

  5. MORE TROUBLE! • Truman’s Democratic party was splintered • Strom Thurmond ran for “Dixiecrats” – anti-integration Southern Democrats outraged at Truman’s civil rights stands • Henry Wallace ran on Progressive ticket – left wing Democrats and Socialists who didn’t like his handling of a steel strike

  6. TRUMAN’S “WHISTLE-STOP” CAMPAIGN

  7. Truman’s campaign • “Do you want to be called a whistle-stop or do you want to be called a town? • Legend of “Give ‘em hell Harry” • Dewey didn’t campaign hard; came across as cocky and arrogant

  8. The Outcome!

  9. WORKING THE PRIMARIES - JFK • Traditionally, candidates were chosen by party leaders, often in “smoke-filled rooms” with behind-the-scenes deals.

  10. 1960 • Multiple Democratic candidates – Lyndon Johnson (Texas), Hubert Humphrey (Minnesota), Stuart Symington (Missouri), John F. Kennedy (Massachusetts), Adlai Stevenson (Illinois)

  11. Kennedy worked the primaries, convinced bosses he could win

  12. Worries about his youth and religion eased by primary victories

  13. 2008 – Capture the Caucuses • Obama vs. Clinton, Edwards, etc. • Hillary Clinton considered frontrunner from Day 1 – “The Inevitable” next Prez.

  14. Obama goes after wins in small caucus states-proves he can win

  15. Uses Internet techniques like meetups pioneered by Howard Dean in 2004 Enthusiasm of followers, esp. youth, erodes Hillary’s support, her campaign falters.

  16. http://politics.nytimes.com/election-guide/2008/results/delegates/index.htmlhttp://politics.nytimes.com/election-guide/2008/results/delegates/index.html

  17. Obama captures the big bucks and support, locks up the nomination

  18. OTHER STRATEGIES • Ticket balancing – geographic, ethnic, etc. • Select an “omnibus candidate” – preferably a popular general • Name recognition • Master the news cycle. • The “low road” – negative campaigning

  19. http://www.livingroomcandidate.org/

  20. Manipulative Techniques • STRAW MAN • GLITTERING GENERALITIES • BANDWAGON • CELEBRITY ENDORSEMENTS • APPEAL TO FEAR • DECK-STACKING • “GOTCHA” – out of context quotes

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