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The Website & the Challenges

The Website & the Challenges. www.adultshop.com.au : An adult website specializing in toys, DVDs and more. Based in Perth, Australia. The challenges: User preference on search: The preferences set on Google search by users did not always allow adult searches.

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The Website & the Challenges

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  1. The Website & the Challenges www.adultshop.com.au: An adult website specializing in toys, DVDs and more. Based in Perth, Australia. • The challenges: • User preference on search: The preferences set on Google search by users did not always allow adult searches. • Family status issues: The ads were marked adult and, therefore, had fewer searches. • No advertising on the content network: There were very few partner websites which allowed adult sites to advertise on them.

  2. New Product Release- Pirates II: Stagnetti's Revenge • Release Date: Nov 16, 2008 • Client’s Needs: • As much advertising as possible • Drum up interest before release • Increase sales after release • Solution: • YouTube Channel with video promoting the DVD • Integration with AdWords Account • Creation of specific themed campaigns, ad groups, keywords and ads. • Setting competitive CPC bids keeping in mind the season and trends. • Directing to the right landing page • Constant monitoring and tweaking

  3. An Excellent Xmas

  4. …And Adultshop Loves Our Team Their attention to detail and ongoing campaign management resulted in an increase of 38% in revenues generated by the Google channel over the XMAS period. In managing the online marketing for a publicly listed company has at times involved dealing with many different account managers within Australia and primarily the US. Throughout these dealings, I’ve encountered many different levels of service and skill. I have not only been very impressed with the degree of seamless handover, but the level of service, aptitude, knowledge and time invested in the adultshop.com Google campaign as has been shown by Sohna and Neil. - Michelle Testa, Marketing Manager

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