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A Simple Story of Reinventing Drug Development: Paradigm Shifts through Human-Centered Design

Keynote for Clinical Systems and Technology Marketplace: Innovation and Technology. Advancing Clincial R&D, August 25-26, Philadelphia

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A Simple Story of Reinventing Drug Development: Paradigm Shifts through Human-Centered Design

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  1. A  Simple  Story  of  Reinven1ng  Drug   Development:  Paradigm  Shi:s  through  Human-­‐ Centered  Design   Sheila  Babnis,  Former  Head,   Strategic  Innova1on,  Product   Development,  Roche/Genentech     Ayelet  Baron,  Former  Innovator   in  Residence     TwiIer:  @babnis  and  @ayeletb  

  2. Be  Bold,  Be   Brave,  Be     Different       Paradigm  Shi:s   through  Human   Centered  Design   @babnis  &  @ayeletb   2

  3. Our  Story   @babnis  &  @ayeletb   3

  4. Our Story @babnis  &  @ayeletb   4

  5. What  was  the  problem  we  needed  to   address?   Business  as   usual  is  no   longer  viable   Mindset  of   scarcity  of   resources,  $$,   molecules   Designing  for  the   company   Large  scale  long-­‐ term  projects   @babnis  &  @ayeletb   5

  6. Redefine  our  business:  Look  at  the  whole  system   and  the  levers  to  adjust   1   Drive  exponen1al  changes  in  healthcare  and   technology:  Flex,  adjust  and  integrate  via  smaller   more  rapid  projects  and  shi?s  in  the  business   2   Become  a  21st  century  trusted  organiza1on:   Create  an  impacAul    relevant  community  inside   and  outside   3   Drive  Shared  Purpose  with  People  at  the  Heart   Create  Trusted  Community   @babnis  &  @ayeletb   6

  7. To Unlock the Shift, We Need to Redefine Why, What & How We Work @babnis  &  @ayeletb   7

  8. @babnis  &  @ayeletb   8

  9. Fear Fear Competition Competition @babnis  &  @ayeletb   9

  10. Abundance Abundance New Science New Science Technology Technology Co Co- -creation creation @babnis  &  @ayeletb   10

  11. @babnis  &  @ayeletb   11

  12. Listening  MaIers   @babnis  &  @ayeletb   12

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  23. SPEED   FOCUS   RESOURCES   MINDSET   Effec1veness  &  Relevance   @babnis  &  @ayeletb   23

  24. What  did  we  learn  along  the  way?   Shared  goals  are   essenGal  to  build   trust,  connecGon   commitment  to   the  shi?s  created     We  are  building   our  new  business   as  we  do  our  old   business   Keep  doing  what   you  are  doing;       focus  on  what’s   important   STRATEGY   REWARDS   PRACTICES   Community  is  the     secret  sauce  to   acceleraGng  our   impact     Smaller  quicker   experiments  and   projects   Mindset  is   essenGal   No  turning  back   PROCESS   PEOPLE   SKILLS   @babnis  &  @ayeletb   24

  25. Let’s  Change  the  Medical  Textbooks  Today   Be  Bold,  Be  Brave,  Be  Different   @babnis  &  @ayeletb   25

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  29. Let’s  Co-­‐Create  the  Future   @babnis  &  @ayeletb   29

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