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OBJECTIVE

OBJECTIVE. To persuade and to convince the listeners to switch to Vodafone. THESIS. The listener/watcher/reader must switch to Vodafone because the offer that the spot is showing is suitable. LANGUAGE. The language often refers to SURPRISE:

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OBJECTIVE

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Presentation Transcript

  1. OBJECTIVE To persuade and to convince the listeners to switch to Vodafone.

  2. THESIS The listener/watcher/reader must switch to Vodafone because the offer that the spot is showing is suitable.

  3. LANGUAGE The language often refers to SURPRISE: • The bear states that their friend are surprised after watching his maneuvers; • The voice-over affirms that it is borned a surprising offer; • At the end of the spot the bear concludes saying : “unexpected”.

  4. IMAGES The images cause SURPRISE: • To use a talking bear in a spot; • Bear’s maneuvers; • The offer introduced. In addition in the images there are continuos references to the colours of the Vodafone’s logo that are red and white Bear’s scarf and skate, skating rink.

  5. MUSIC • The music is used only in the end of the spot, when the voice-over describes the offer, to focus the attention of the audience on it; • The music used is “Little talks” by “Of Monsters and man” , a hit song especially known to young audience.

  6. WHAT MAKES THIS AD PECULIARLY ITALIAN? • The bear’s voice belongs to a famous Italian actor called : Diego Abatantuono; • He talks with an inflection from Lombardia; • The setting reminds Italian architetcture, a typical Italian square.

  7. ARGUMENTATION The argumentation used to convince the audience is using a bear that is an animal for his nature very closed and reserved but at the spot you can see how the bear through Vodafone is able to socialize and interact with friends. So the bear who is initially reserved, with Vodafone is the opposite. The spot wants to affirm that everyone , also a bear, can change thanks to Vodafone.

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