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Capture Your Share of the Canadian SMB Unified Communications Opportunity

Learn how Cisco's Unified Communications solutions can help small and medium-sized businesses (SMBs) improve productivity, collaboration, and customer service. Discover the benefits of unified communications and how SMBs can become more competitive in today's ever-changing business environment.

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Capture Your Share of the Canadian SMB Unified Communications Opportunity

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  1. Be IncludedCapture Your Shareof the Canadian SMB Unified Communications Opportunity TODD MADGETT DIRECTOR, SMB BUSINESS CISCO CANADA

  2. It’s just Skype It’s voicemail in your email It’s big, complex, and expensive It’s definitely not for small businesses like mine It’s just a fancy word for voice over IP Whatever it is, it’s more than I need It’s patching things together that don’t work together Unified Communications – The Myths

  3. Cisco Unified CommunicationsSolutions for Small and Medium-sized Business

  4. SMBs are In Transition Across time zone Operations Increasingly Mobile Workforce New and Changing Regulations Ever-changing Business environment Team Collaboration Security threats

  5. 5 voice-mails Meetings all day “Have a minute?” u there? 20 e-mails 15 attachments SMBs want a productive and connected workforce to stay competitive. • Information Overload • Too many devices • Anywhere/anytime • Technology Limits • Disparate solutions • Disparate access

  6. How can SMBs become more Competitive • Improve operational efficienciens • Reported savings of 10+ hours per week per mobile employee • Better collaboration among employees • Wireless connectivity supports communications anywhere in your building • Control costs • Reduce conferencing service and telephony fees • Faster connections—callers reach the right person the first time • Achieve a competitive edge • Connect customers to available customer service representatives automatically • Provide faster, more agile access to people and data • Offer a different, richer communications experience \ • Provide superior customer service • Intelligent routing, customizable call screening • Route customer calls to the agent with the right skills to meet their needs, the first time Makes the communications experience for customers, partners, vendors, and employees more personal, efficient, effective, and productive

  7. Cisco Smart Business Communications (SBCS)Complete All-in-One IP Communications Solution Unified Communications & Network Foundation Teleworker Wireless Cisco IP Phones Switching Catalyst Express 520 Mobility ExpressAP 500 & WLC500 Unified 500 Series 79xx C871W • Supports up to 48 users • Integrated call processing, voicemail, PoE switching, firewall, VPN, optional WLAN • Multiple models including PoE options • Configured to easily integrate with Unified 500 Series • VPN, tele -commmuter, wired and wireless access, IP Phone ext. • Secure, managed wireless data and voice • Secure guest WLAN portal • All models of Cisco IP Phones supported • Wired, wireless, soft phone, video • Investment protection Cisco Configuration Assistant Cisco Monitor Director Cisco Unified CallConnector, IPCelerate XML Apps

  8. Vertical Business Productivity ApplicationsIPsmartSuite IPsmartSuite application turns IP Phones into ‘smart’ business devices that are integrated into the fabric of the small business operation

  9. The Cisco Difference

  10. The Cisco Advantage—Experience • Over 15million IP phones shipped • Over10million unifiedmessaging seats • 1.3Mcontact center agents • 250,000+Meeting Place licenses • Over 50,000IPC customers • More than70%of Fortune 500use Cisco Unified Communications

  11. Simple Secure Affordable One Easy Contract—Voice, Data, Security and Wireless Simplified Means for Employee/Customer Contact Saves Time on Administrative Overhead Eliminates Single Points of Failure Fast Issue Resolution—No Finger Pointing Proven and Tested Processes Name You Can Trust Higher Levels of Network Expertise vs In-house Hiring, Training Only Pay for What You Use Flexibility to Grow Your Business and Technology on Yours Terms SMARTnet Service for SBCS

  12. Removes technology assets from the balance sheet Eliminates the risk of obsolescence Lowers Total Cost of Ownership Flexibility in managing technology changes Smart Acquisition Through Financing Cisco Capital makes it easier and less expensive to purchase and manage technology Increases overall business benefits with an alternative acquisition strategy

  13. Cisco Unified Communications: Real Stories from SMBs

  14. Work From Anywhere Cisco Unified Communications helped TBL Networks look like a big company and fulfill a big company promise by making its staff easy to reach… in the office, at customer sites, at home, or on the move. When customers or coworkers need to reach a someone at TBL, they dial a single number that rings the staff member’s office phone, cell phone, and home office phone. “We have just one phone number on our business cards, along with a line… ‘How many numbers do you have?’” Customers appreciate the simplicity, and the TBL staff appreciates the time saved. “Work is no longer a place. Work is where you are.” Alan Sears, PresidentTBL Networks, Inc.

  15. The Evolving Workspace “This is my workspace. When you work on cars, you trade time for dollars.” Derek LathamSeyfer Automotive With a Cisco Unified Communications solution, Seyfer technicians use wireless phones to talk to customers and access information from anywhere in the shop, so they do more and walk around less. The Cisco system also provides a single point of administration for their firewall, wireless network, VPN connections for email, and more… in addition to managing their phone system.

  16. Changing the Way SMBs Work “Video changed the way we work with suppliers.” Claire EvansamaZulu, Inc. When you’re working with suppliers half way around the world, selecting materials can be a real challenge. With Cisco Unified Video Advantage, part of the complete Cisco UC solution, a phone call becomes a video conference. amaZulu can compare samples, make decisions, and begin product shipments in a fraction of the time.To be more competitive, sometime you have to change the way you work.

  17. Integrate Your Phone and Desktop Cisco Unified Communications solutions do far more than integrate messaging by putting voicemail into your email.Cisco Unified CallConnectors embed UC functionality into the PC-based applications you and your staff use every day… Microsoft Outlook, Internet Explorer, applications like salesforce.com, and more.You can place calls and answer calls without touching your phone… use presence capabilities to determine if a coworker is available, send an instant message, transfer calls, and more. “I do everything through my PC. I never touch the phone.” Margaret ChaseEverything Tradeshows

  18. Integrate Business Applications “My staff spent four hours a day making appointment reminder calls. Now the system places the calls.” Dr. Sunita JayakarPractice Owner One of the most powerful productivity tools integrated into the Cisco solution built for Dr. Jayakar and Associates is their automated appointment reminder system. On-screen voicemail and separate mailboxes for patients, doctors, pharmacies, and insurance companies also increase productivity by reducing the time spent simply managing messages.

  19. Access Applications From the Phone As a pit stop for mobile warriors, Geek Terminal’s goal is to provide the best in communications technologies – to be the premier business lounge for the savvy traveler. Applications developed by a Cisco partner display live information on Cisco IP Phone displays, including flight arrival and departure information, news, and weather. Geek Terminal also offers notebook PCs to customers with Cisco softphone capabilities to enable them to make calls and receive calls away from anywhere in the lounge. “With Cisco Unified Communications, we provide an exceptional business lounge experience.” Christopher Lee, CEOGeek Terminal

  20. SALES & MARKETING TOOLS

  21. SELL CISCO UNIFIED COMMUNICATIONSTake advantage of Great Promos, Programs and Tools

  22. Unified Communications Business Advisor ToolCustomized UC Business Assessment for SMBs • UC Business Advisor Tool is a global online assessment tool designed to highlight key business challenges around UC SMB prospects & customers • Generates a customized report based upon questions and comes up with high-level recommendations about business opportunities • Ties in white papers, case studies, and third party research • Both BDM and TDM tracks available • Assessment takes appx. 20 minutes to complete • Use during the “product consideration” stage of the sales engagement model www.cisco.com/go/ucbusinessadvisor

  23. Unified Communications ROI ToolCustomized UC Return on Investment Report • Web based & downloadable tool for partners to use with SMB customers • Calculates a preliminary ROI in based on the information known, and remaining variables are defaulted • Estimates proposed Cisco costs (C$) without a BOM • Defaults proposed costs as a lease, but can be changed to a one time purchase. • Defaults and calculations based on industry averages and our experience – not perfect but effective in estimating customer costs • Allows override of defaults with actual data to refine ROI and achieve customer buy in • Shows only “Hard” (C$) Costs and Savings • Provides summary level reports andcharts interactively www.cisco.com/web/partners/sell/technology/ipc/ipc_calculator.html

  24. Unified Communications Promotions

  25. Demo Loan Program - Try And Buy Try and Buy (TAB) provides an automated 90 day deferred invoice ordering process for approved customers to try Cisco equipment before they buy Requires an up front PO Customer is automatically invoiced on the 91st day if products are not returned within 90 days

  26. Resources • Forrester Research Whitepaper: Unified Communications for Financial Services SMBshttps://www.cisco.com/offer/14160/1/UCOffersValuetoSMBBusinesses-FS.pdf • Forrester Research Whitepaper: Unified Communications for Manufacturing SMBs • https://www.cisco.com/offer/14160/1/UCOffersValuetoSMBBusinesses-Manuf.pdf • Forrester Research Whitepaper: Unified Communications for Professional Services SMBs • https://www.cisco.com/offer/14160/1/UCOffersValuetoSMBBusinesses-PS.pdf

  27. MARKET CISCO UNIFIED COMMUNICATIONSTake advantage of Great Promos, Programs and Tools

  28. AVAILABLE IN FRENCH Campaign BuilderCreating Demand www.cisco.com/go/campaignbuilder • In minutes partners can create co-branded… • PDF ads, collateral, E-blasts, trade show orders, invites, mailers, banners and more • Service resources include: • Complete order fulfillment: printing, shipping, mailing • Tracking and results information • Content available for: • Specialization/vertical content • E-business documents • Trade show booth builder • Selling program documents CAMPAIGN BUILDER

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