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Strategic Choices

Strategic Choices. Professor Anastasia M. Luca, PhD MBA. Strategic Choices. Organizations analyze and assess alternate strategies in order to meet their vision, goals, and objectives The SWOT analysis identify Internal Strengths and Weaknesses, and external opportunities and threats

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Strategic Choices

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  1. Strategic Choices Professor Anastasia M. Luca, PhD MBA

  2. Strategic Choices • Organizations analyze and assess alternate strategies in order to meet their vision, goals, and objectives • The SWOT analysis identify Internal Strengths and Weaknesses, and external opportunities and threats • Strategies need to use opportunities by capitalizing on their strengths (resources and capabilities) • Strategies avoid threats and correct weaknesses

  3. Strategic Choices • Strategic choices: • Business level • Functional level • Global Level • Corporate Level

  4. Strategic Choices • Business Level • Cost leadership • Differentiation • Niche • Competitive advantage

  5. Strategic Choices • Functional level strategies • R&D • Production • Marketing • Logistics • Customer Service

  6. Strategic Choices • Global Strategy • Enable growth

  7. Strategic Choices • Corporate level strategies • Vertical integration • Diversification • Strategic alliances • Acquisitions • Ventures • Restructuring

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