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Engaging with Social Media - Building and Maintaining Community, Providing Customer Service, and Promoting Diversity

Learn how to effectively engage with social media to build and maintain community, provide excellent customer service, and promote diversity. This session will cover strategies, best practices, and measurement tools.

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Engaging with Social Media - Building and Maintaining Community, Providing Customer Service, and Promoting Diversity

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  1. #HRChat: Engaging with Social Media Diane C. McDonald Executive Director of Marketing Marketing & Communications mcdonaldd@tamu.edu 979.845.4663 http://marcomm.tamu.edu 11/07/2013

  2. Marketing • Marketing Strategy • Creative • Web • Social Media • Visual Media • TAMUtimes

  3. #HRChat • Build & Maintain Community • Provide Customer Service • Educate • Promote Diversity

  4. Build & Maintain Community Reach more people via social vs. traditional media. The Eagle – 22,000 Subscribers Twitter – Nearly 100,000 Followers Facebook – 430,000+ Fans

  5. Build & Maintain Community

  6. Build & Maintain Community

  7. Build & Maintain Community

  8. @AggiePrez

  9. Provide Customer Service

  10. Educate

  11. Educate/Quickly Disseminate Important Information

  12. Educate/Professional Development #HigherEd #HigherEdJobs #HR #HRChat #SHRM #Diversity

  13. Promote Diversity - Thoughts • Diversity of opinions/views is allowed. • Protected by First Amendment. • Can remove posts if violation of… • Aggie Code of Honor • University Policies • Terms of Each Platform

  14. Promote Diversity - Events

  15. Promote Diversity – Profiles in Student Leadership

  16. Promote Diversity – Profiles in Student Leadership

  17. Promote Diversity – Profiles in Student Leadership

  18. Measuring Results Texas A&M can take a naive kid from a poor family in a small town and make them ready to be a millionaire in Houston or Dallas or even NYC. It's not only what you know, but who you know. Great place to start networking. Wouldn't trade my time there for anything! • Cold Metrics • Likes • Shares/Retweets • # Views • Warm Metrics • Quality of Comments

  19. Management Tools

  20. Social Media Directory • http://marcomm.tamu.edu/toolkit/social/social-directory.html

  21. Final Thoughts • It’s about engagement. • It takes commitment. • Better to do one platform right than several wrong.

  22. Thank You Diane C. McDonald Executive Director of Marketing & Social Media Twitter - @DianeCMcDonald mcdonaldd@tamu.edu dianecmcdonald.com

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