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Laura Smith Lisa Shannon Kayleigh Jantzer

Laura Smith Lisa Shannon Kayleigh Jantzer. History. 1990- Juice Club was founded by Kirk Perron 1995- Changed name to Jamba Juice 1999- Acquisition of Zuka Juice 100 new outlets 2008- 736 stores in total 2009- Category Leader. SWOT ANALYSIS. S trengths. High-quality ingredients

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Laura Smith Lisa Shannon Kayleigh Jantzer

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  1. Laura Smith Lisa Shannon KayleighJantzer

  2. History • 1990- Juice Club was founded by Kirk Perron • 1995- Changed name to Jamba Juice • 1999- Acquisition of Zuka Juice • 100 new outlets • 2008- 736 stores in total • 2009- Category Leader

  3. SWOT ANALYSIS

  4. Strengths • High-quality ingredients • Quick service • Large variety of flavors • Nutritional/Healthy • Convenient • Price

  5. Weaknesses • Price • Not a ‘full’ meal • Almost no advertising • Size of store interiors

  6. Opportunities • Other products/foods • Sponsor school sports/activities • Advertising!! http://www.youtube.com/watch?v=JQgbHofrJOk

  7. Threats • Competitors • Seasonality • Health trends/fads

  8. Sources • "Jamba Juice Company." Online posting. 6 Apr. 2009.http://www.fundinguniverse.com/company-histories/Jamba-Juice-Company-Company-History.html • Jamba Juice website, April 8th, 2009. http://www.jambajuice.com/#/home/ • Youtube.com, April 8th, 2009. http://www.youtube.com/watch?v=JQgbHofrJOk

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